With 7 million apps available for users to choose from, and 1,828 apps launched per day on Google Play alone, competition in the market is fierce. Launching your app onto the app store is the first major step, but how do you make sure that
How to get your PR & marketing strategy ready for an app launch Read More »
When it comes to elevating your brand to new heights, there’s no one-size-fits-all approach, no magic potion to sprinkle over your business and watch as it transforms into a household name overnight. It takes a dash of creativity, a spoonful
Crafting a Brand’s Identity: 4 Unique Approaches Read More »
In the world of digital marketing, brand safety is growing in importance as brands are using new tools to reach their target audiences. Recent revelations regarding YouTube’s misplacement of ads on children’s videos have highlighted the critical need for brands
New Risks in YouTube Advertising: Managing Brand Safety in Affiliate Marketing Read More »
In today’s fast-paced digital landscape, business leaders are constantly challenged to rethink their approach to sales and revenue generation. Matt Webb, CEO, and James Barton, Chief Solutions Officer of Mentor Group, a renowned UK-based revenue transformation company, have penned a
Infinite Selling: Elevating Revenue Generation in the Digital Age Read More »
In the fast-paced world of digital marketing, first impressions matter more than ever. For B2B (business-to-business) companies, landing pages serve as the virtual doorways to their products and services. These landing pages play a pivotal role in converting website visitors
Overview of Leading Landing Page Solutions for B2B Companies Read More »
It’s hard to overstate how broad the marketing strategies of small businesses have become. Before the Internet, small companies relied on print and traditional media advertisements, cold calling, and tight business networks. Even landing space in the Yellow Pages was
UK-based digital marketing agency Brainlabs has demonstrated remarkable resilience in the face of a broader market slowdown, significantly increasing its valuation to $320 million—a more than eightfold surge—through its recent fundraising efforts. This achievement stands as a testament to the
Brainlabs to grow dramatically after fundraising drive Read More »
In the ever-evolving landscape of contemporary business, the pursuit of optimal Return on Investment (ROI) has become an imperative for organizations aiming to thrive in the digital age. The strategic deployment of paid media channels, including but not limited to
Maximizing Returns in the Digital Age: The Dynamics of Paid Media and ROI Measurement Read More »
The first email ever sent was way back in 1965. Since then, new technological and digital phenomena have swept the corporate world in which the businesses that are intent on not just surviving, but thriving will adopt. Historically, the UK
5 Signs your business needs Business Digital Transformation Read More »
Shafqat Islam, Chief Marketing Officer, Optimizely Personalisation as a digital marketing technique has been around a long time, but are brands really doing enough to make interactions feel unique to each customer? Not quite… According to Optimizely’s latest research study,
