An unfortunate start – ‘Lost drivers give athletes mystery tour’
An unfortunate start – ‘Lost drivers give athletes mystery tour’ Read More »
Blunders
Bin blunder bombshell / “A man has been fined £50 for putting rubbish in a bin”
“If we find a black bin bag in a litter bin, we will sift through the rubbish and attempt to identify who put it there,” Council Spokesman. A blunder story from the past .. four years ago in fact. A man
Bin blunder bombshell / “A man has been fined £50 for putting rubbish in a bin” Read More »
Customer service inquiry tip : “Be eager to talk with customers when they are eager to talk to you”
A study from IfbyPhone, a marketing company focused on “voice interactions,” finds that people don’t like to wait. Four out of five respondents to a poll of 531 U.S. consumers said they wanted to dump a brand that made them
Could BP really be the first major company to be investigated?
Paul Bates tweeted Could BP really be the first major company to be investigated? BP Dragged into U.K. Bribery Prob BP may face charges from the U.K.’s main anti-bribery agency due to a new, stricter U.K. corruption law that could
Could BP really be the first major company to be investigated? Read More »
NatWest – five key things it needs to do rebuild customer relationships
As the NatWest disaster continues to spark anger amongst its customers, Mark Smith, Managing Partner at Table19, examines what NatWest needs to do next in order to rebuild customer trust. Positive customer relationships are fundamental for any business. Establishing a
NatWest – five key things it needs to do rebuild customer relationships Read More »
Blunders / “Do you now rename it the “Runners Up Card”? – Doesn’t really have the same ring about it……oh dear!”
Chris J Reed writes … Maybank, Malaysia’s largest bank, have created a partnership with Manchester United and recently launched a “Champions Card”…..
Wonder if someone is in trouble? … Oreo breastfeeding ad was never supposed to go public / Blunderland time
Provocative ad was created for an advertising agency A viral Oreo ad featuring a breastfeeding baby and the tagline “Milk’s Favorite Cookie,” was never meant to go public, the company says.
What happens when big companies get social media wrong?
KFC are the latest in a long line of big global brands that have received criticism for inappropriate use of social media advertising. Whilst the people of Thailand waited nervously at home to hear whether a mega tsunami on the
What happens when big companies get social media wrong? Read More »
“Calamity” blunder : SuperGroup admitted it can’t count
Fashion retailer SuperGroup admitted it can’t count today when it blamed “arithmetic errors” in its wholesale business for contributing to another calamitous profit warning.
“Calamity” blunder : SuperGroup admitted it can’t count Read More »
What company famously advertised, “It won’t leak in your pocket and make you pregnant”?
e-Spirit has released the findings of a poll to find the most high profile marketing gaffes caused by mishaps with campaign content. This is loaded from a sister site of ours. It appeared a few years back so it’s a
What company famously advertised, “It won’t leak in your pocket and make you pregnant”? Read More »