A unique psychological study from Avery UK @UKAvery has revealed just how much labels really matter when it comes to consumer decisions and customer loyalty. The in-depth research centres on small businesses and the power and influence of their own […]
New research reveals the power of persuasive labels : Avery UK Read More »
The UK’s largest industry sector for digital ad spending—retail—will drive the country’s overall digital ad spending gains through 2018, according to eMarketer’s first ever forecast of cross-industry UK ad spend. But retailers won’t be alone in upping digital investment. Among
Breaking research : Retail to drive UK digital ad spend through 2018 Read More »
lastminute.com group launches new consumer insights tool to give brands deeper understanding of their audiences The new tool will combine the group’s first-party data and cutting-edge ad technology Travel Portland will be one of the first brands to pilot the
Research : lastminute.com group launches new consumer insights tool Read More »
Buying cheaper grocery brands is most popular way to save money The number of Britons changing their spending habits to cut down on household expenses has hit its highest level for two years, according to Nielsen’s latest Global Survey of
Research : Household cost-cutting hits two-year high Read More »
State of SMS Executive Summary – Text messaging research 2017 https://t.co/vHTUXvxNZS …please retweet pic.twitter.com/KW7sJK5Rsc — Will Corry (@slievemore) August 16, 2017 Related Posts 10 Creative Ways to Reuse Your Old Coffee GlassesA Beginner’s Guide to Marketing Automation for EcommerceVladimir Yevtushenkov: Career
“State of SMS Executive Summary” – Text messaging research 2017 Read More »
FMCG sector struggles most to reach targets Mobile tends to be better than desktop at hitting target audiences Only half of UK online ad campaigns targeted at women actually reached them, according to a study of 60,000 campaigns across 20+
According to research released today by digital media agency, equimedia, 91% of the brand websites handpicked by Mums have poor mobile website speeds. The digital media specialists looked at mobile website download speeds based on Babycentre’s Welcome To Mums 2017
Ad viewability levels in the UK rose for the first time in nine months to the highest level seen for over a year, according to the latest quarterly benchmark report from ad verification company Meetrics. In the second quarter of
Research : Video viewability figures published for first time Read More »
A survey of 2,000 UK employees has revealed which pieces of ambiguous corporate jargon are the most annoying. If you’ve ever worked in an office, you’ll likely be familiar with at least some of the vacuous phrases on this list.
Research : Now – the 10 most irritating office buzzwords in the UK Read More »
Mobile shopping search is retailer’s biggest and fastest opportunity for growth Shopping search on mobile is retailers largest single source of traffic by far. Shopping search on mobile also has the highest bounce rates…as high as 83% 51% of sales
‘Fresh’ research on mobile marketing and the customer experience Read More »
