Outlines what’s happened in year since launch of “IAB Believes” initiative One year after launching its “IAB Believes” initiative, the Internet Advertising Bureau UK is publishing a summary of the progress made to tackle the five biggest issues facing digital […]
Update about tackling the 5 biggest issues facing digital advertising Read More »
Guy Phillipson to step down as CEO of the Internet Advertising Bureau UK after 12 years Guy Phillipson, the Chief Executive of the UK’s Internet Advertising Bureau has announced his intention to step down in January 2017 after exactly 12
Here’s the latest report from the IAB and YouGov on levels of ad blocking in the UK: Rise from 18% to 22% of British adults online using ad blockers Over half using ad blocking software would turn it off to access content
“Rise from 18% to 22% of British adults online using ad blockers” – IAB UK Read More »
Small rise from 15% to 18%, propensity to block decreases with age 40%’s main motivation isn’t to block all ads Less interference and fewer ads are main ways to stem ad blocking
The UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad trading – has announced the next stage in the move to tackle online ad fraud. JICWEBS has published
JICWEBS publishes taxonomy of online ad fraud to tackle issue Read More »
IAB UK CENTRALISES MOBILE WITH MERGING OF BOARDS The Internet Advertising Bureau (IAB) UK has taken the bold decision to merge the IAB Board and Mobile Board to put mobile at the centre of everything the trade body does. For
Statement from IAB UK .. As the internet continues to become more entrenched in our everyday lives so the notion of privacy becomes all the more important. User privacy is a challenge that all organisations – big or small –
The IAB Believes…in online privacy Read More »
Statement from IAB UK The IAB UK outlines how ad blocking prevents brands and publishers from reaching their audiences with effective and relevant communications and content
The IAB Believes…in an ad-funded internet Read More »
Statement from IAB UK .. The IAB UK outlines the work currently being done with industry partners to develop standards and technology to minimise fraud
The IAB believes…in tackling ad fraud head on Read More »
The IAB Believes…in maximising ad viewability The IAB aims to achieve maximum viewability and consumer attention for advertisers’ online campaigns and is working with partners to develop consistent standards. Statement from IAB UK … Digital ad spend is in rude
