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Shaken & Stirred - Influential Brand Profiling and Positioning

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Video : Greggs puts its coffee to the test in #TopSecret campaign

Greggs, the UK’s leading bakery food-on-the-go-retailer, has launched its first above-the-line campaign this year, designed to promote its new coffee blend and position its ‘Always Fresh. Always Tasty’message. The integrated campaign which comprises radio, national press, PR, interactive mobile advertising […]

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Waitrose PR problems : Nothing says ‘welcome’ more than a lovely hot cup of coffee – but not when it contains cleaning fluid

Second Waitrose customer falls ill after drinking free coffee which contained cleaning fluid… and returned £25 compensation because it was an ‘insult’ David Sack, 49, grabbed the cappuccino from store in West Byfleet, Surrey Father-of-two began feeling sick after drinking

Waitrose PR problems : Nothing says ‘welcome’ more than a lovely hot cup of coffee – but not when it contains cleaning fluid Read More »