Shaken & Stirred - Influential Brand Profiling and Positioning

Waitrose PR problems : Nothing says ‘welcome’ more than a lovely hot cup of coffee – but not when it contains cleaning fluid

Second Waitrose customer falls ill after drinking free coffee which contained cleaning fluid… and returned £25 compensation because it was an ‘insult’

  • David Sack, 49, grabbed the cappuccino from store in West Byfleet, Surrey
  • Father-of-two began feeling sick after drinking it and went to his GP
  • Waitrose apologised and offered him £25 compensation which he returned
  • Comes just a week after a woman was hospitalised after drinking a coffee from the store in Lewes, East Sussex

A free cup of tea or coffee every day as a myWaitrose member

Nothing says ‘welcome’ more than a lovely hot cup of tea or coffee, so let us treat you to a free regular tea or coffee every day! You can enjoy one cup a day – to drink in or takeaway.* Simply present your myWaitrose card at the till and you won’t be charged a penny.

Choose from the following regular drinks – Americano, Cappuccino, Latte, Tea, Mocha and Espresso (Decaffeinated versions, Mocha and Espresso are available in selected stores only)