Direct Mail Marketing in 2018 In an increasingly digital world, direct mail marketing may not be your first consideration when you are developing a marketing campaign for your company. This is partly due to the many other areas of marketing […]
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The Software Bureau launches Lean DM: a new approach to direct mail New research reveals that mistargeted direct mail is costing UK businesses almost a billion pounds (£965,800,000) each year, comprising £772,800,000 of unrealised revenue and £192,000,000. production costs. The
Mistargeted direct mail costs UK companies £1 Billion each year – The Software Bureau Read More »
