TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

mail

Mistargeted direct mail costs UK companies £1 Billion each year – The Software Bureau

The Software Bureau launches Lean DM: a new approach to direct mail New research reveals that mistargeted direct mail is costing UK businesses almost a billion pounds (£965,800,000) each year, comprising £772,800,000 of unrealised revenue and £192,000,000.  production costs. The

Mistargeted direct mail costs UK companies £1 Billion each year – The Software Bureau Read More »