Nielsen has unveiled a ‘Connected System’ to help FMCG and retail companies spot emerging trends and act on them by integrating FMCG client data with Nielsen’s own retail POS, consumer panel, e-commerce, fresh food and cross platform media data. Essentially,
Today, Nielsen announces the launch of Everyday Analytics in the UK and a number of other European countries (Austria, Belgium, Germany, Italy, Netherlands, Portugal, Spain). This new suite of analytics enables fast-moving consumer goods (FMCG) manufacturers to keep up with the
“Strong support” for Brexit among leavers has steadily declined Consumers expect price rises in every major category of goods – from groceries to cars to housing The first study gauging British consumer confidence immediately after Article 50 was triggered reveals
British consumer spending confidence is at its highest level on record but a huge rise in concern about the economy saw it overtake terrorism and immigration as the nation’s biggest concern, according to Nielsen’s latest global report on consumer confidence
Brexit has affected consumer fears not spending – Nielsen Read More »
British women are among the most likely to find Christmas stressful according to a 25-country study by Lidl and Nielsen on roles around Christmas. It includes sales data showing December’s grocery bill is 20% higher than the rest of the
Lidl & Nielsen: British women among the most likely to find Christmas stressful Read More »
Mobile tends to be more accurate than desktop when targeting narrower groups Only 53% of ad impressions served in the UK were viewed by people of the age and gender advertisers intended, according to a study of more than 44,000
Research : Nearly half of online ads miss target audience … Nielsen Read More »
Package design, one of the least heralded aspects of marketing, is a major factor behind the most successful product launches over the last two years.
Nielsen unveils “dark horse” behind best product launches Read More »
Only Finland has more but, paradoxically, British shoppers among least likely to use them Although British shoppers are the most likely in the world to have a loyalty card, with the exception of Finland, they’re among the least likely to
British retail “drowning in sea” of unrewarding loyalty cards Read More »
They’re 50% more likely than the global average to prefer going to a branch Despite the number of mobile-only banks set to launch in the UK this year, Britons are among the least likely in the world to use them.
Research : Britons among world’s least likely to try mobile-only banking Read More »
NPD : We at theMarketingblog had a very interesting Question and Answer session with Giles Watts, Nielsen’s UK Director of Innovation. We covered ….. Tell us about Nielsen Quick Predict? You talked about the 15% failure factor. Tell us how your
