TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

Simon Stanford

Samsung Electronics – biggest ever marketing campaign for its flagship smartphone, the Galaxy S4

Samsung Electronics this week unveiled its biggest ever marketing campaign for its flagship smartphone, the Galaxy S4. The campaign, which uses the strapline ‘Life Companion’, brings to life the people-inspired innovations behind the new device, and includes TV, print, PR, […]

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Samsung will be the brand partner for Robbie Williams’ forthcoming campaign, ‘Take the Crown’

Samsung has announced that it will be the brand partner for Robbie Williams’forthcoming campaign, ‘Take the Crown’. This follows the huge success of Samsung’s 2011 sponsorship of Take That’s ‘Progress Live’ tour, and will give Samsung access to exclusive Robbie Williams content

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Demonstrate the power of sharing via our mobile devices on Valentine’s Day / Samsung

Samsung Electronics UK today announced a digital and online competition that offers people the opportunity to see their love story in lights on the Samsung screen at Piccadilly Circus. http://www.facebook.com/SamsungUK.

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