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Video : This Australian ad got over 350 complaints. Is it all that bad?

by Will Corry on July 25, 2014

MyPlates ‘upset’ after ad watchdog receives more than 350 complaints against latest campaign

The volume and ferocity of complaints made against TV adverts for personalised number plate firm MyPlates “rocked our socks off”, its chief executive has said, as he admitted he will think twice over the content of future campaigns.

Daryl Head said he was “upset” that the commercials sparked such controversy, with the Australian Standards Bureau receiving more than 350 complaints for the three executions, although some are likely to be duplicates. Watch the video

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Video / Do you agree with this comment .. “Really bad taste Red Bull – shame on you”?

by Will Corry on September 17, 2013

Red Bull hits an iceberg as Titanic ad draws 79 complaints, Red Bull has come under fire for its advert suggesting that people journeying on the Titanic could have survived if they had drunk its products.
Watch the offending ad.

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New survey highlights retailers’ conflicting views over showrooming / Live & Breathe,

by Will Corry on July 3, 2013

Research released today has revealed that retailers are still divided over whether to help or hinder ‘showrooming’ (shoppers viewing items in-store, then checking prices and buying on their mobiles): 13% of shoppers said they’ve found that store staff don’t seem to care. Only 8% said staff tried to make them buy there and then by offering a deal, while another 8% said staff were awkward and unhelpful.

Comparatively, stores in London seem to be the most mobile-friendly: only 3% of retail staff in the capital were unhelpful to showrooming shoppers.

The survey was commissioned by retail and shopper creative agency Live & Breathe, speaking with 1,000 shoppers all around the UK. It also found that vouchers and discount coupons are the most in-demand mobile technology for modern shoppers: a quarter (27%) would like to see them, followed by 21% who’d like to be able to access more product details.

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Guest Post : “Complaints are one of the most immediate and free sources of customer insight available to businesses every day” Andrew Aldred, mycustomerfeedback.com

by Will Corry on January 14, 2013

Andrew Aldred, head of marketing at mycustomerfeedback.com, comments on research from the Institute of Customer Service (ICS) revealing that consumers are more likely to complain about grievances with a firm than five years ago, despite experiencing fewer problems.

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Global Daily Deal Association delivers first industry Code of Conduct

by Will Corry on June 14, 2012

The Global Daily Deal Association (GDDA), the first trade organisation for the daily deal sector, has delivered the industry’s first global Code of Conduct.

We see GDDA membership as a way to show consumers our dependability as a daily deal provider and I’m looking forward to working with the GDDA to improve the industry’s reputation and sustainability,” says Gerard Doyle, CEO of DiscountVouchers.co.uk.

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