The volume and ferocity of complaints made against TV adverts for personalised number plate firm MyPlates “rocked our socks off”, its chief executive has said, as he admitted he will think twice over the content of future campaigns.
Daryl Head said he was “upset” that the commercials sparked such controversy, with the Australian Standards Bureau receiving more than 350 complaints for the three executions, although some are likely to be duplicates. Watch the video
Red Bull hits an iceberg as Titanic ad draws 79 complaints, Red Bull has come under fire for its advert suggesting that people journeying on the Titanic could have survived if they had drunk its products.
Watch the offending ad.
Andrew Aldred, head of marketing at mycustomerfeedback.com, comments on research from the Institute of Customer Service (ICS) revealing that consumers are more likely to complain about grievances with a firm than five years ago, despite experiencing fewer problems.
The Global Daily Deal Association (GDDA), the first trade organisation for the daily deal sector, has delivered the industry’s first global Code of Conduct.
We see GDDA membership as a way to show consumers our dependability as a daily deal provider and I’m looking forward to working with the GDDA to improve the industry’s reputation and sustainability,” says Gerard Doyle, CEO of DiscountVouchers.co.uk.