Get in Touch

IGN Entertainment and Microsoft Advertising expand cooperation to Skype, and Xbox 360 platforms

by on January 28, 2014 and Microsoft Advertising expand cooperation to Skype, and Xbox 360 platforms

  • Ideal advertising effect for Microsoft Advertising by the use of
  • targeting available for the first time on Skype, and Xbox 360

Berlin, 27.01.2014. Microsoft Advertising has upgraded its Premium-Rotation-Portfolio and is thereby implementing technology.


Digital target group marketing / DBM Awards 2013: wins award for its Mobile Solutions

by on September 13, 2013

For the third year, the Database Marketing Awards 2013 took place September 10th in the ‘Brewery’.

In the heart of London, innovative ideas from the data-driven marketing industry in the UK were rewarded with this prestigious award., Europe’s leading specialist in digital target group marketing and brand engagement measurement, was nominated for the first time and took home the award in the ‘Innovation in Insight-Driven Mobile Marketing’ category. This prize rewards’s intensive work on its solutions for mobile devices.

For more information, please visit: [more…]

How valid are the results of online campaigns? Anna Cremers,

by on May 7, 2013 founds “Audience & Research” unit

  • New research unit provides substantiated reports, insights and studies
  • Valid performance measurements for efficiency of online campaigns
  • Study for the launch of the Audience & Research unit already nominated for IAB Europe Research Awards 2013
  • In spite of technical evolution, online marketing continues to raise questions: how valid are the results of online campaigns? How efficient is targeting? How could campaigns be designed better in the future?


How to use online ads in a more strategic way to brand build / &

by on September 27, 2012

James Bond: 50 Years Of Movie Posters

Leading online men’s media group, IGN Entertainment UK, has appointed in a move that will enable it to deliver highly measurable brand-building online advertising campaigns to its UK clients.