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Blunders

PR Blunders : “Despite the investment of 50% of the UK annual marketing budget, there was no mention of Heineken’s Rugby World Cup sponsorship on its main UK website”

Heineken. Fujitsu, Land Rover, Gilbert, Find a Pub app, Coin Toss at the Rugby World Cup Rebecca Collins writes I am emotionally exhausted. Did I mention that I’m a burn-swimming Scot, my great grandmother was French and have lived in London

PR Blunders : “Despite the investment of 50% of the UK annual marketing budget, there was no mention of Heineken’s Rugby World Cup sponsorship on its main UK website” Read More »

Blunders : Expert comment on the Talk Talk cyber-attack … Darren White, Atari .. Mark Skilton, of Warwick Business School

TheMarketingblog has sourced this expert comment on the Talk Talk cyber-attack Mark Skilton, of Warwick Business School, is a Professor of Practice of Information Systems and is an IT consultant.

Blunders : Expert comment on the Talk Talk cyber-attack … Darren White, Atari .. Mark Skilton, of Warwick Business School Read More »