TheMarketingblog

Retail

Brits Cut Back on Impulse Shopping as Minimalism Meets Cost-of-Living Squeeze

Two-thirds of UK shoppers say they’ve cut down on impulse spending, with many turning towards a more minimalist lifestyle as the cost-of-living crisis continues to bite. New research from digital experience platform Optimizely, based on a survey of 1,000 UK […]

Brits Cut Back on Impulse Shopping as Minimalism Meets Cost-of-Living Squeeze Read More »

The omnichannel experience is a cornerstone of digital marketing strategies: this is the technology supporting it

For any brand to grow bigger and gain higher traffic, building an Omnichannel presence is important. That’s because for attaining widespread recognition, your organization needs to gain a presence of that stature. This presence should be able to reflect and

The omnichannel experience is a cornerstone of digital marketing strategies: this is the technology supporting it Read More »

Silver Surfers 2.0 as over-55s make permanent switch to online shopping

Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers – More than a third of over-55s say they will permanently switch to online shopping for clothes, food, fitness and gardening equipment

Silver Surfers 2.0 as over-55s make permanent switch to online shopping Read More »

Online clothing sales : Menswear down a staggering -42.9%

First Month Under Lockdown Sends Online Clothing Sales Spiralling—Menswear was down a staggering -42.9% Online sales growth for clothing was down -23.1% Year-on-Year (YoY) in March Overall growth was also down -5.1% YoY, however up +2.6% Month-on-Month (MoM) Despite a

Online clothing sales : Menswear down a staggering -42.9% Read More »