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An expert guide to exhibition QR codes

by on August 7, 2012

Quick Response Codes (QR Codes) are increasing in popularity across the UK and more and more business sectors are taking advantage of the new platform. Many people may not know exactly what they are, what they do and how they can benefit your business but fundamentally it is a trademark type of bar code.

Here is an expert guide on QR Codes and how they can help the display and exhibition sector. If you regularly attend expos or events and need a banner or stand to market your brand properly, check out the top tips below.

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Events / On the edge – Bristol / “Two billion people are already online. E-commerce sales are $8 trillion a year”

by on August 4, 2012

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Jon Myers set to join Marin Software as commercial director – EMEA

by on August 4, 2012

Marin Software, provider of the leading digital ad management platform for advertisers and agencies, today announced Jon Myers, Director, Account Management at Yahoo UK & Ireland, will join Marin in August as Commercial Director – EMEA.

Myers joined Yahoo after 12 years on the search and digital marketing agency side as a Director at both MediaVest Manchester and Latitude.

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“How to drive conversions with intelligent email marketing” – infographic

by on August 4, 2012

Infographic of the week. E mail is alive and well as a proven inbound marketing channel, and converts better than both search and social.

Are you happy with your inbound marketing so far this year? Is it generating results?

If not - you should seriously consider the 'View from the Top' plan from theMarketingblog. “Influential brand profiling and positioning from targeted social media journalism”. Contact Will Corry, the UK Brand Journalist 01784 434 412 . Call today your time will be very well spent.

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Tesco Bank has finally launched its mortgages – they are keenly priced but not best buys

by on August 4, 2012

Tesco is to start offering mortgages via its Tesco Bank.

Its main gimmick is that holders of the supermarket's loyalty card, the Tesco Clubcard, can earn points as they pay off their mortgage each month. All the deals on offer require at least a 20% deposit and the mainly fixed-rate deals have interest rates ranging from 3.19% to 5.09%.

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What’s in it for me? – The trade-offs we all make / Jeff Deighton, insight engineers

by on August 3, 2012

Jeff Deighton of insight engineers writes ... As the current rumblings over empty Olympic seats, the ‘fit’ of various sponsors to the Olympic brand and ideals, and the widely anticipated worries over whether the infrastructure will be able to cope suggest, there’s no pain without gain.

For those attending any of the events, a degree of trade-off has played its part.

I’m sure for most people, being part of history will outweigh any inconvenience, discomfort (physical or philosophical), or expense. [more…]

What the public think of the empty seats at the Olympics (video) / Vox Pops International

by on August 3, 2012

Here is a video that Vox Pops International produced following the furore over the empty seats at the Olympics. They thought you might like to get peoples' reactions and see what the British public thought of the issue.

They also asked about the opening ceremony which received a positive response, tinged with concern about whether the 'rest of the world' would have understood it.  That video will be available for viewing later today.

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If we can provide you with quality results – can your people convert them into new business? / Check this ‘Enhanced 50/50 Issue Plan’

by on August 2, 2012

     

  • Want worthwhile results from your marketing spend which your salespeople can convert into orders?

  • Don't hesitate - book three special issues of theMarketingblog at a very special promotional rate - only £395 per issue. It's a no brainer!
  • Check this recent Vox Pops International 'Enhanced 50/50 Issue' Now you can get more proposals out using your own special issue. All the details at more...

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    Gartner predicts that refusing to communicate by social media will be as harmful to companies as ignoring phone calls or emails is today

    by on August 1, 2012

    Analysts to Explore the Risks and Benefits of Social Engagement, and How to Turn Information Into Insight, at the Gartner Portals, Content & Collaboration Summit 2012,
    19-20 September in London

    As familiarity with social media grows, customers' expectations about how organisations will use these channels are evolving, according to Gartner, Inc. By 2014, organisations that refuse to communicate with customers by social media will face the same level of wrath from customers as those that ignore today's basic expectation that they will respond to emails and phone calls. For organisations that use social media to promote their products, responding to inquiries via social media channels will be the new minimum level of response expected.

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    Research : Constant Contact survey reveals that small businesses need help evaluating social media marketing success

    by on August 1, 2012

    Are you one of the small businesses that overestimate what is needed for successful Facebook marketing?

    A new survey from online marketing tools provider Constant Contact®, Inc. indicates a strong disconnect between British small businesses’ perception of social media marketing success and the reality.

    Among the one quarter (24 per cent) of British small business decision makers surveyed that report using Facebook™ to market their organisation, more than a third (37 per cent) say they don’t think it has helped their business in any way, and only one fifth (21 per cent) believe they are doing a great job using Facebook to market their business. The data reveals several misconceptions that help to explain these attitudes, and shows that small businesses are actually doing a better job than they think.

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