Samsung Electronics UK have announced the launch of a competition on Pinterest to celebrate its arrival on the content sharing website and the availability of the Galaxy S III after it hit shops across the UK on 30 May. Competition […]
Who else needs to know and benefit from influential brand profiling and positioning? Are you happy with your social media marketing? If not – you should seriously consider the ‘View from the Top’ plan from theMarketingblog. “Influential brand profiling and positioning
New research conducted by Crain’s B2B reveals a growing interest and involvement among marketers in b-to-b social media. In 2011, 21 percent of marketers polled reported that they were “very” or “fully” engaged in marketing through social channels, compared with
Which social media channels are the most important to marketers? / New research Read More »
At ABM’s Annual Conference on April 29, Jack Griffin talked about the Four Building Blocks of B-to-B and how they aid the “surround the customer approach” of b-to-b. “The customer is now the center of the realm,” said Griffin. “We
‘Four Building Blocks of B2B’ and how they aid the “surround the customer approach Read More »
Most companies and their brands are now waist deep in social media engagement. But mistakes, both well-intentioned and not so much, are being made. Since avoiding mistakes is a lot easier than correcting them, here’s 10 sure-fire social media slip-ups to
10 social media mistakes you don’t have to make / Sendible Read More »
PR Newswire has unveiled Agility, an integrated communications and workflow platform that combines media monitoring, media targeting and real-time engagement tools with content distribution capabilities, all of which reside in a single dashboard.
Testimonial : “TheMarketingblog uses Sendible every day – and gives it a plus one in terms of effectiveness and usability.” Quick Pitch: Mashable says.. Sendible is a social media marketing platform that allows users to engage with their audience and
When asked about brand building strategies, marketers in a recent Forrester survey said that search and social media were neck-and-neck. But overall, it’s clear that social media is having a big impact. Digging a little deeper we see that online
How social media is changing brand building Read More »
Here at theMarketingblog we are all looking forward to the Jubilee weekend and wanted to share this infographic by Constant Contact that looks at what small businesses can learn from the Queen’s tech-savvy history. It’s got a rundown of some of
What small businesses can learn from the Queen’s tech-savvy history / Constant Contact Read More »
Many of us already have a view that digital is key to driving luxury sales, and as the FT reports, Altagamma, the Italian luxury goods association, and consultancy McKinsey, are launching a report into the digital luxury experience that suggests
