Metrics
Applying Plan-Do-Check-Adjust to a lead nurturing campaign
Posted by John McTigue on Tue, Oct 09, 2012 Plan-Do-Check-Adjust (PDCA) is a classic kaizen, meaning continuous improvement, principle perfectly applicable to digital marketing. Processes within each component of digital marketing can be broken down into individual PDCA loops, worked
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Don’t miss David Meerman Scott at Inbound Marketing, London in early November / Promo code inbound50 gives you a massive 50% discount
There’s a Inbound Marketing UK conference happening in London early November … TheMarketingblog are delighted to announce that we are a Bronze Sponsor. Will Corry – our editor will be giving a presentation on Content Marketing – ‘What works for
Warning : Retailers who don’t embrace digital will cease to trade – Martin Gill / Internet Retailing Conference
Martin Gill, a Principle Analyst in eBusiness and Channel Strategy, believes changes in mainstream consumer behaviour cannot be ignored by retailers, and goes as far as to say that those who do not go digital, are closed for business. Martin’s
Your website linked with a strong social media presence lets you educate, engage and identify prospects / Richard Young from Nimble
Richard Young from Nimble writes .. Your website linked with a strong social media presence lets you educate, engage and identify prospects. If you remember when the World Wide Web launched, you probably recall how primitive the earliest commercial websites
“How do I acquire more customers? How do I convert more customers? How do I sell more?” / Special Marketingblog interview with James Critchley, CEO of cloud.IQ
cloud.IQ, one of the UK’s hottest TechCity start ups recently launched its first set of digital marketing apps that aim to open up the integrated marketing world by giving all organisations access to the “big boys marketing toys”. The new
Businesses need to take online reputation management seriously / Free tips / Gotjuice.co.uk
Negative mentions about a business or its products on the internet could hit a company in the balance sheet, and once a company has a poor online reputation, it could spread like a virus. Companies need to take ownership of
Ask Jon Ferrara what he thinks of today’s CRM software, and he’ll tell you, patently, that it sucks
Nimble Now Integrates With Rapportive, Major Social Networks To Bring Context To Your Contacts. Nimble wants to let sales people, marketers (and everyone else) avoid customer research and data entry Ask Jon Ferrara what he thinks of today’s CRM software,
“Reduce creative chaos, manage complexity and ensure your campaign delivery goes to plan”
Exclusive Interview – theMarketingblog talks with Kevin Freedman, CEO Kaboodle The questions we asked Kevin Can you explain the issue of complexity of content in marketing campaigns? Tell me about ‘Going global – think local’ What are the challenges of
“We LOVE that @shopitize are using Club members to user-test for their app!”
We LOVE that @shopitize are using Club members to user-test for their app! yfrog.com/ob68755102j — Club Workspace (@clubworkspace) October 3, 2012
“We LOVE that @shopitize are using Club members to user-test for their app!” Read More »