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UK m-commerce will rise by a massive 53 per cent in 2012 …

Many consumers are worried about using their mobile devices for online shopping, research has found. Some 60 per cent of people who use a smartphone believe that their security could be compromised if they use it for an e-commerce transaction,

UK m-commerce will rise by a massive 53 per cent in 2012 … Read More »

Key trends in Experiential Marketing that affects consumer behaviour | Buzz Blog from Hot Cow

via hotcow.co.uk  Emerging technologies are rapidly reshaping the way consumers interact with brands. While brands are becoming more focused on the customer experience, consumers’ cravings for realness and new experiences ensure that brands are always engaged in continuous innovation.  The

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