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Brands to put ‘alcohol and social media’ under the spotlight to avoid regulatory hangover

by on July 20, 2012

Birmingham PR and marketing agency Seal is gathering together senior figures from some of the UK’s leading alcohol brands to plot a clearer route through the maze of rules governing the use of social media to promote their products.

While a ‘responsible digital marketing pact’ between major brewers provides an overarching vision, those working at the ‘coalface’ are concerned it doesn’t go far enough, particularly when it comes to marketing to young people.

The issues will be thrashed out in ‘How alcohol brands can avoid a social media hangover’, a specialist round table debate due to take place on Monday (23 July) being chaired by Gordon Johncox, Marketing Director of Aston Manor Brewery and organised and hosted by Seal. The Advertising Standards Authority will also be present.

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‘Brandalism’ : Let’s “squash it as quickly as possible”- Outdoor Media Centre chief executive Mike Baker

by on July 19, 2012

Outdoor Media Centre chief executive Mike Baker has confirmed the billboard ads attacked by the subversive 'Brandalism' campaign are in the process of being restored, stating that he wants to "squash it as quickly as possible".

A group of 26 international artists, including Banksy collaborator Paul Insect, has been altering ads as a guerrilla protest against what they call "the destructive impacts of the advertising industry". [more…]

Cadbury Dairy Milk launches new communications platform / Joyville

by on February 6, 2012

Cadbury Dairy Milk is set to launch a new long-term communications platform called Joyville.

 The move is part of an integrated campaign designed to strongly [more…]