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‘Brandalism’ : Let’s “squash it as quickly as possible”- Outdoor Media Centre chief executive Mike Baker

by on July 19, 2012 in Latest News, Marketing, News you can use, Retail News

Outdoor Media Centre chief executive Mike Baker has confirmed the billboard ads attacked by the subversive ‘Brandalism’ campaign are in the process of being restored, stating that he wants to “squash it as quickly as possible”.

A group of 26 international artists, including Banksy collaborator Paul Insect, has been altering ads as a guerrilla protest against what they call “the destructive impacts of the advertising industry”.

Their work references brands such as Nike, Footlocker, JD Sports, McDonald’s and Locog.

The group has dubbed the campaign ‘Brandalism’ and claims to have installed 35 anti-advertising artworks across Leeds, Manchester, Birmingham, Bristol and the capital.

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