Former Five9 Executive Niki Hall Joins Selligent Marketing Cloud as CMO Veteran Silicon Valley Leader to Drive Global Marketing Strategy Global B2C marketing automation company Selligent Marketing Cloud today announced that Niki Hall has joined as Chief Marketing Officer (CMO), […]
Movers & Groovers : Former Five9 Executive Niki Hall joins Selligent Marketing Cloud Read More »
According to Forrester, 30% of CMOs will be let go for not mastering the blended skill set of design and analytics. Download this complimentary white paper to learn more
CMO Research : The World of Marketing has changed Read More »
30% of CMOs will be let go for not mastering the blended skill set of design and analytics. In the age of customer, the CMO position has risen in complexity and grown in prominence. The expansion of the CMO role
How customer experience is disrupting the role of the CMO Read More »
By Nick McConnell, Commercial Director at TwentyCi The flow of consumer data is expanding and the cost of CRM technology is dropping. Add to that the escalation in platforms to reach people – from mobile, social media and apps such
If you have asked yourself the above question as a CMO, it could have been in a wide range of circumstances. You may have had a major product launch to oversee, market share to build or another, completely different objective.
New research results revealed by global advertising technology and services company AudienceScience® show that only 27% of advertisers feel that having the most talented media agency will contribute to the success of their digital advertising campaigns, while 46% of overall
