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CMO

Movers & Groovers : Former Five9 Executive Niki Hall joins Selligent Marketing Cloud

Former Five9 Executive Niki Hall Joins Selligent Marketing Cloud as CMO Veteran Silicon Valley Leader to Drive Global Marketing Strategy Global B2C marketing automation company Selligent Marketing Cloud today announced that Niki Hall has joined as Chief Marketing Officer (CMO), […]

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Three simple steps to long term CRM success .. Nick McConnell, Commercial Director at TwentyCi

By Nick McConnell, Commercial Director at TwentyCi  The flow of consumer data is expanding and the cost of CRM technology is dropping. Add to that the escalation in platforms to reach people – from mobile, social media and apps such

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What are the tools that today’s chief marketing officers really need? / SlideShare from RedPixie

If you have asked yourself the above question as a CMO, it could have been in a wide range of circumstances. You may have had a major product launch to oversee, market share to build or another, completely different objective.

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AudienceScience Research: CMOs turn to technology, not media agencies, to ensure digital advertising success

New research results revealed by global advertising technology and services company AudienceScience® show that only 27% of advertisers feel that having the most talented media agency will contribute to the success of their digital advertising campaigns, while 46% of overall

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