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Engagement

Average Viewability Percentage reporting for online video comes to UK / Tremor Video

by on March 14, 2014

To combat the increasing issue around online ad visibility, UK brand advertisers will now be able to find out exactly how much of their video ads are actually in-view and for how long, courtesy of video ad technology company Tremor Video, who will now include viewability results in all campaign reports.

Utilising the metric known as ‘Average Viewability Percentage’, Tremor Video’s proprietary technology, VideoHub®, became the first video advertising technology to be accredited for average viewability percentage by the Media Rating Council (MRC) in May 2013.

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How customer experience is a key differentiator in driving customer loyalty, enhanced brand reputation and substantial revenue growth

by on July 23, 2013

The key to a healthy brand is…

Personalised & relevant information are the pillars of customer loyalty and brand health.   Guest article by Marchai Bruchey, Chief Customer Officer at Thunderhead.com.

The face of customer engagement has changed. For many years marketers have focused their energies on pushing customers to a destination, in many cases a website, call centre or high-street store. But in this age of the customer, the emphasis has evolved and is more focused on the journey than the destination.  www.thunderhead.com

It isn’t just about what journey you want to take the customers on, it is about meeting and adapting with their needs on the way; rather now it’s about engaging with the customer when they want, where they want and how they want. [more…]

Who else wants to increase the effectiveness of their lead generation by over 500%? / 43 Digital

by on April 21, 2013

43 Digital http://www.43digital.com/ provides a unique video lead generation solution combining Google and YouTube visibility with bespoke landing pages and incentivised calls to action. Watch one of  43 Digital's videos.

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Data from Adfonic’s Global AdMetrics Report Q3 2012 has shown Apple mobile devices are delivering more impressions for advertisers than similar Samsung hardware

by on November 22, 2012

Adfonic  today releases its Global AdMetrics Report for Q3 2012, showing that while Apple and Samsung both increased their share of ad impressions globally, Apple widened its lead over Samsung.

For more information on the Adfonic Global AdMetrics Report, please visit http://adfonic.com/news/reports/

This is despite the increasing popularity of new Samsung devices during Q3 such as the Galaxy S3, which reached Adfonic’s global top ten mobile devices by share of ad impressions, while Apple’s iPhone 5, released towards the end of the quarter, had yet to impact on Adfonic’s mobile advertising platform. [more…]

The Cloud Partnership and Nimble CRM / Nimble integrates LinkedIn, Facebook, Twitter, Google & Email contacts and conversations into one seamless environment

by on October 19, 2012

Peter Gleadell of the Cloud Partnership writes ...Nimble is the world’s first Social Relationship Manager.

  • It is simple to use and connects all of your Contacts, Calendars, Direct Communications plus Social Listening and Engagement into and simple, affordable web based platform for individuals and teams.
  • Nimble integrates LinkedIn, Facebook, Twitter, Google & Email contacts and conversations into one seamless environment.
  • Nimble empowers small businesses in today’s socially connected world to collaborate more efficiently, to listen and engage with their community in order to attract and retain the right customers.

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