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QVC’s Eddie Woffinden’s Top Tip for Multichannel Merchandising

by on March 19, 2015

Eddie Woffinden, head of digital merchandising at QVC and one of the key speakers at this year’s Internet Retailing Expo (IRX 2015), gives his exclusive guidance to those retailers looking to improve their merchandising across channels. Read Eddie's Tips

Focus on what the different channels are used for and how your customer uses them. Study the data to see the differences. Don’t just assume an ‘omni-channel’ approach for merchandising your channels and simply put the same message on them all. They are unique devices and understanding that is important.

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InternetRetailing Expo (IRX) / 25 March 2015 – A drone will be carrying an Apple Watch, IRX Express – let the train take the strain, IRUK Top500, IREU ‘footprint’

by on March 12, 2015

Ian Jindal writes .. InternetRetailing Expo (IRX) is a fortnight away.  I wanted to highlight three reasons to be with us on the first day, 25 March.


Brilliant piece on creating your own infographics

by on June 3, 2013


Building your digital business with eseller media

by on September 16, 2012