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In-housing trend is changing the face of digital advertising – new report

A new report commissioned by advertising platform Bannerflow has revealed a vast sum of European companies are bringing their digital advertising operations in house, creating a shift from the agency focused attitudes prominent over the last decade. Working in conjunction […]

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Zappar and Rovio partner to release 1 billion BirdCodes into the wild in support of new game Angry Birds Action!

Zappar, a world leader in augmented reality, has partnered with Rovio, the maker of the global smash hit Angry Birds, to create the ultimate Angry Birds augmented reality experience. The partnership will build a bridge between the physical world of

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Gamification : The race between console and mobile games in 2015 and beyond

“George Osborn of Mobile Mavericks says that, upon reading stats and reports, ‘it’s clear that most players are not in one camp or the other; they’re in both.’ He adds that, ‘big spenders on mobile games also spend significantly within

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