Get in Touch

rovio

In-housing trend is changing the face of digital advertising – new report

In-housing trend is changing the face of digital advertising – new report

by on January 16, 2019

A new report commissioned by advertising platform Bannerflow has revealed a vast sum of European companies are bringing their digital advertising operations in house, creating a shift from the agency focused attitudes prominent over the last decade.

Working in conjunction with @Digiday, Bannerflow surveyed 200 senior marketing decision makers from brands, in-housing agencies and consultancies in Europe.

The survey aimed to discover the biggest triggers, benefits and barriers to in-housing marketing teams.You can download the entire report here –

https://inhouse.bannerflow.com/state-of-inhousing-report-2019/

[more…]

Zappar partners with Center Parcs to bring Winter Wonderland scenes to life

Zappar partners with Center Parcs to bring Winter Wonderland scenes to life

by on November 17, 2016

Zappar, a world leader in augmented reality, has partnered with Center Parcs, to create festive virtual experiences for guests at five of their villages this Christmas, bringing to life Nutmeg, the baby reindeer, the star of Center Parcs’ storybook, Nutmeg’s Antlers.

[more…]

Zappar and Rovio partner to release 1 billion BirdCodes into the wild in support of new game Angry Birds Action!

Zappar and Rovio partner to release 1 billion BirdCodes into the wild in support of new game Angry Birds Action!

by on April 29, 2016

Zappar, a world leader in augmented reality, has partnered with Rovio, the maker of the global smash hit Angry Birds, to create the ultimate Angry Birds augmented reality experience.

The partnership will build a bridge between the physical world of consumer products and brand promotions and digital on handheld devices.

Fans of Angry Birds around the globe will be able to interact with the most popular mobile game of all time thanks to Zappar’s scanning functionality, which has been embedded within the recently released Angry Birds Action!

[more…]

Gamification : The race between console and mobile games in 2015 and beyond

by on January 11, 2016

"George Osborn of Mobile Mavericks says that, upon reading stats and reports, ‘it’s clear that most players are not in one camp or the other; they’re in both.’ He adds that, ‘big spenders on mobile games also spend significantly within the rest of the gaming space.

Free marketers, who share game content but don’t pay for it, aren’t casual gamers; they’re an audience who respect and play core games.’With big players like Nintendo now on board the mobile cash machine, it will only be a matter of time before mobile sales truly dwarf the once king of the arena that was the console platform".

[more…]