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Will Corry

“Corporate entertainment should not be forgotten as part of the marketing mix”

by on February 26, 2012

“Corporate entertainment should not be forgotten as part of the marketing mix” published on www.themarketingblog.co.uk  
 
 Brand awareness has seen a decline in recent years as the recession causes many companies to tighten their marketing purse strings. However, in recent years there has been a change in marketing strategy for many brands.

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Books for Marketers : Must read for anyone in marketing, retail or service based

by on February 25, 2012

Michael Corry says ... This book blew open my mind.

The New Rules of Retail 

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For civilised people – and the Irish

by on February 25, 2012

Paddy Power - Chav Tranquilizer / Shockingly, our last TV ad has been banned after just four days on TV.

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What Simon really gets up to in his bedroom with his virtual friends

by on February 25, 2012

 - join them on a tour of their new home and find out what Simon really gets up to in his bedroom with his virtual friends...

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Insanity has been defined as “repeating the same behaviour and expecting different results”.

by on February 23, 2012

Behind on achieving your first quarter's results?

The 'View from the Top' plan from this blog gives you real results muscle when it comes to getting both quality and quantity for your 2012 marketing message.

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Great one liners for you… via Richard Goard

by on February 23, 2012

 

 

Did you hear about the fat, alcoholic transvestite?   All he wanted to do was eat, drink and be Mary.

Got an e-mail today from a bored local housewife, 43, who was looking for some hot action.  So I sent her my ironing.

 

 

I got invited to a party and was told dress to kill.  Apparently a turban, beard and a backpack wasn't what they had in mind.

After a night of drink, drugs and wild sex Bill woke up to find himself next to a really ugly woman.  

That's when he realised he had made it home safely.

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UK m-commerce will rise by a massive 53 per cent in 2012 …

by on February 23, 2012

Many consumers are worried about using their mobile devices for online shopping, research has found.

Some 60 per cent of people who use a smartphone believe that their security could be compromised if they use it for an e-commerce transaction, according to Affinion International.

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Mobile ethnography – bridging the gap between actual and reported behaviour

by on February 14, 2012

Emma Bennett, Marketing Manager at SPA Future Thinking reports...Our new mobile ethnography methodology bridges the gap between consumers’ actual and reported behaviour.

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Latest marketing nuggets

by on February 14, 2012

More great nuggets from theMarketingblog , Professor Suzanne Franks , Global Consumer Foodservice Survey 2011 , Jemm Group , AppNexus , Qype , City University London

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Reality Check / How are you drawing attention to your brand?

by on November 1, 2011

 

Where does your attention go when you're travelling from A-B? People rarely look up or down when they are on the move. So how is your message being seen? [more…]