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We are looking for ‘lead from the front’, self-motivated professionals to join us

by Will Corry on August 3, 2015

We are looking for 'lead from the front', self-motivated professionals to join us as franchised Group Directors.

If you are interested and fit our profile then we will fully train you to operate our peer-to-peer business group meetings as facilitator and group director for a large exclusive territory (currently within the UK, Ireland, Australia and New Zealand - other countries soon).

Learn more at: http://www.adastra.international/directors/

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Important news for B2B marketers – Amongst B2B content whitepapers deliver the highest-quality leads

by Will Corry on August 2, 2015

Research reveals which B2B content types deliver best leads

Product brochures are the most common content type created by B2B marketers, but whitepapers deliver the highest-quality leads, according to a recent report from the CMO Council and the NetLine Corporation.

The report was based on data from a survey of 213 senior B2B marketing leaders (primarily located in North America), with 46% working at brands earning more than $1 billion in annual revenue.

Some 84% of respondents say their company creates product brochures; the next most-commonly created content type is slide presentations (79%), followed by whitepapers (78%), and videos (76%).

Research reveals which B2B content types deliver best leads [more…]

Don’t miss out on a massive £259 saving – Data Driven Business Combo Pass – this Friday 31 July only

by Will Corry on July 31, 2015

Your last chance for a £259 saving - Friday only

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The secrets to successful crowdfunding – YellowDog CEO

by Will Corry on July 30, 2015

For those of you thinking about crowdfunding as a way of raising funds for your business, here are some tips that I think made our campaign successful -

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Why you should join the board level conversation at IRC 2015

by Will Corry on July 25, 2015

Why you should join the board level conversation at IRC 2015

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Events / Meet thousands of buyers … exhibit at ad:tech London

by Will Corry on July 24, 2015

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Find out how good customer experience management can put your business on top – 6 fresh articles designed to give you an inside track

by Will Corry on July 24, 2015

http://contentcuration.tumblr.com/post/124894016727/b2b-marketers-most-exciting-future-opportunity

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Get your own ‘result driven’ bespoke newsletter designed to get quality results that your sales staff will thank you for..

by Will Corry on June 26, 2015

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Which UK marketing blogs should you follow? – Meltwater

by Will Corry on June 16, 2015

Meltwater write .. It is part of our job to know who and what to look out for in the marketing industry, which includes knowing which blogs and publications to follow.

With the online world becoming more in the foreground of our everyday lives, people are taking to blogging to express their ideas, feelings and tips and tricks. PR and Marketing teams are now starting to contact bloggers more regularly than contacting journalists.

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Leader in your field? Growing faster than the speed of light?

by Assistant Editor on June 16, 2015

The Real Business Growing Business Awards, held in association with Lloyds Bank and supported by the CBI, is now open for entries.

The awards, designed to recognise the organisations and individuals that are driving the UK economy, open following reports from the CBI of increasing levels of growth across all main sectors. [more…]