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How to ensure your brand’s website stands out from the crowd

How to ensure your brand’s website stands out from the crowd

by Will Corry on November 28, 2016

In a sea of millions upon millions of websites, you want to be sure that yours is found by your target audience. You want it to stand out from the crowd and send a powerful message. There are some key ways to do that, including the ones discussed here.

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The top 11 mistakes and best practices for designing an actionable customer journey map

by Will Corry on November 26, 2016

You spent thousands of dollars on journey mapping consultants, workshops, and tools, and you’re thrilled to have survived the exercise and walked away with some great-looking maps. Then reality sets in.

You were told that journey maps are the be-all-end-all tool for customer experience transformations. But looking at your maps, you suddenly have no idea what you need to improve or how/ where to begin to improve it. Now what? Where did you go wrong?

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9 things to consider before funding a start-up

9 things to consider before funding a start-up

by Will Corry on November 21, 2016

When it comes to running a start-up, it’s important to plan ahead. Although you will, inevitably, make mistakes all the way, you are more likely to succeed if you have a clear strategy and execute it in the correct manner. The majority of start-ups and new businesses fail within their first five years, so it’s vital that you do everything you can to stand out and make a splash in your new industry.

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Onfido, Netduma, Cornerstone, Pip & Nut – the full list of Startups Awards winners

Onfido, Netduma, Cornerstone, Pip & Nut – the full list of Startups Awards winners

by Will Corry on November 18, 2016

Disruptive tech companies dominate The Startups Awards as winners are announced at London ceremony

The rising stars of British business were celebrated at The Startups Awards last night, with winners selected from a diverse range of fields including pet food, pensions and personal grooming.

The key factor linking the winners’ success, however, has been the way they have embraced and pioneered cutting edge technology to better serve customers and disrupt established industries.  For further information about the Startups Awards visit www.startupsawards.co.uk

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Content marketing agency launches – Foxtrot Papa

Content marketing agency launches – Foxtrot Papa

by James on October 27, 2016

Foxtrot Papa, a specialist, 40-strong team of creative, insight-led content marketers, has launched today, providing innovative and engaging content for world-class brands.

The launch comes at a time when many traditional agencies are redefining themselves as ‘content experts’ – but with nearly 13 years of experience in strategic content marketing, Foxtrot Papa’s standing as one of London’s original content natives is both unique and undeniable.

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Start-up : Offering takeaway restaurants 90% cost savings in comparison to competitors – HeyMenu

by Will Corry on October 27, 2016

As the UK’s online takeaway industry booms, I wanted to get in touch about the newest disrupter, HeyMenu, who are offering takeaway restaurants 90% cost savings in comparison to competitors and refreshing the old, stale business models with a new offering that benefits both the consumers and takeaway restaurants.

In just one month, HeyMenu has already on-boarded over 2,000 takeaway restaurants in less than three weeks from launch, which highlights the appetite for this offering and the need for a fresh approach in the industry.

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B2B Marketers : Are you still looking for new business leads?

by Will Corry on October 2, 2016

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How to earn money from your website: Affiliate Marketing

How to earn money from your website: Affiliate Marketing

by Will Corry on September 10, 2016

Making money online is essentially the same as offline ventures in the sense that you, generally, have three options: produce and sell your own products, sell the products someone else has produced, or promote the products and services of someone else for a fee. In marketing, we are generally doing the latter, that is, selling a service.

Here, we discuss one such service you can utilise to monetise your website: affiliate marketing. In this introduction we cover the basics of affiliate marketing (What is it? What is it for? How does it work?) so you can determine whether it’s a possibility for you, and whether to investigate further.

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4 crucial steps in building an e-commerce site – remember digital commerce is not the future, it’s the present

4 crucial steps in building an e-commerce site – remember digital commerce is not the future, it’s the present

by Will Corry on September 10, 2016

Things to consider when building an e-commerce website

Digital commerce is not the future, it's the present. Over the past years there has been a growing trend towards online sales, with e-commerce in the UK alone expected to reach a staggering €174 billion in 2016.

While not all merchants are ditching their brick and mortar stores, more and more sellers are beginning to move their transactions online. With rent costs on the rise in urban centres, this is a prudent move.

However, creating a successful e-commerce site requires careful consideration and design. We've listed some crucial steps in building an e-commerce site below.

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Last call for UK’s most exciting new businesses / Entries must be received before Friday 16th September

Last call for UK’s most exciting new businesses / Entries must be received before Friday 16th September

by James on September 7, 2016

The deadline for entries for the UK's leading new business awards is fast approaching, as start-ups of all sizes and industries make their case for why they should be celebrated as one of Britain's most exciting business prospects.

Entries received before Friday 16th September will be scrutinised by an expert judging panel including Cath Kidston MBE, Emma Sinclair MBE, Nick Wheeler and the co-founders of Innocent Drinks, LOVEFiLM and Secret Escapes, with the finalists announced on 12th October. [more…]