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The top 11 mistakes and best practices for designing an actionable customer journey map

The top 11 mistakes and best practices for designing an actionable customer journey map

by Will Corry on February 21, 2017

You spent thousands of dollars on journey mapping consultants, workshops, and tools, and you’re thrilled to have survived the exercise and walked away with some great-looking maps. Then reality sets in. You were told that journey maps are the be-all-end-all tool for customer experience transformations.

But looking at your maps, you suddenly have no idea what you need to improve or how/ where to begin to improve it.

Now what? Where did you go wrong?

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Events : Do not waste money buying traffic – CEO Spades Media Jim Banks at Search Elite

by Will Corry on February 21, 2017

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How to open a business with a low budget

How to open a business with a low budget

by Will Corry on February 13, 2017

You do not require to have a lot of money for you to start up a business.You can always start a business with limited capital. What is important for starting a business on a small budget is to ensure that you have enough skills and knowledge regarding cost control

How can you open a business with a small budget?

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Here’s a workshop you won’t want to miss: “Creating an effective Content Marketing Strategy in a day”

Here’s a workshop you won’t want to miss: “Creating an effective Content Marketing Strategy in a day”

by Will Corry on February 5, 2017

BAS VAN DEN BELD-

SEARCH ELITE WORKSHOP

Wednesday 10th May, 9.30am-5.30pm

Bas van den Beld is a well known and award winning Online Marketing Strategist, consultant trainer and keynote speaker and founder of State of Digital, a platform that helps people companies understand Digital Marketing better.

Bas is widely considered to be an expert and influential on Digital Marketing, Social Marketing and Search Marketing and was voted European Search Personality of the Year in 2015. As a trainer he is connected to business schools and colleges in The Netherlands.

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How to launch the next big global startup

How to launch the next big global startup

by Will Corry on February 1, 2017

Back in ancient times, before the internet took over our lives and shrunk the world, to run an internationally successful business you needed stores of cash and an army of employees at your disposal.

Now, startups often launch and turn global in one quick step (think Uber or Airbnb, Snapchat or Spotify – pretty much any of the big brands you use or talk about on a daily basis).

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Six Pointers : How to run a successful marketing campaign

Six Pointers : How to run a successful marketing campaign

by Will Corry on January 31, 2017

No matter how exceptional your product or service, without a successful marketing strategy from the get-go, you’re setting yourself up for failure.  To ensure people notice and buy what you're offering is the greatest challenge of any marketing campaign.

Creativity, imagination and drive will stand you in good stead, but it's also vital to gain a basis of knowledge to structure your ideas and implement them in a way that gets real results.  Here are some concrete suggestions to get your campaign off the ground.

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Events : Search Elite will blow the doors off search marketing …9th May 2017

Events : Search Elite will blow the doors off search marketing …9th May 2017

by Will Corry on January 26, 2017

The date has been announced for Search Elite, @thesearchelite the conference that will change the way people do search marketing and make more money for their online business www.searchelite.co.uk

On 9th May 2017 the best minds in the search industry, the search marketing elite, will gather together to deliver a conference that has one clear objective – to show people how to make significantly more money from their online business through search marketing.

Search Elite will deliver a specific and focused programme using speakers that have been selected based on their particular skills and outstanding success in search marketing.  A line-up of visionary keynotes will deliver a programme that has been created by Search Elite, in consultation with a panel of digital marketing experts - the Search Elite advisory board. The programme is clear and streamlined and it goes straight to the heart of the matter.

For sponsorship and speaker enquiries email craig@searchelite.co.uk

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UK entrepreneurs back new tech start-up to transform influencer marketing

UK entrepreneurs back new tech start-up to transform influencer marketing

by Will Corry on January 25, 2017

Latest : dyzio, a technology platform that promises to streamline influencer marketing on a global scale, has launched in beta with the backing of UK digital entrepreneurs.

dyzio is the first of its kind in the marketing tech arena and a solution to the complex world of influencer marketing campaign management. It will enable collaboration between brands, agencies and influencers, allowing them to create, distribute and amplify campaigns for any channel in one simple, secure platform.

dyzio was co-founded by advertising executive Matt Hebden and platform architect Laurie Bantin in 2016, after identifying a need to streamline and centralise the influencer marketing process.

https://dyzio.co/

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The basics for online reputation management

by Will Corry on January 24, 2017

Today more than ever, your online reputation could be the reason behind fewer sales, fewer visitors, or on a good note could bring in more customers than you might imagine. With the internet, so readily available, anyone can write a review on a company or product which can be detrimental if you have a disgruntled employee or a dissatisfied customer.

It only takes one person to post on a product review website using your company name or your URL to cause you to have a bad reputation. These reviews often show up on search results above your own website which of course anyone looking for your products or your business will surely see.

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Building a successful iGaming platform

Building a successful iGaming platform

by Will Corry on January 20, 2017

Since its inception, the internet has provided many business opportunities. More and more entrepreneurs are launching online businesses, including casinos.

With the advancements in technology, it has become even easier to start up a business and keep it going successfully.

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