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Get more out of your email marketing .. Gemma Baker, Click4Assistance

Get more out of your email marketing .. Gemma Baker, Click4Assistance

by Will Corry on October 9, 2017

46 years ago the first ever email was sent by Ray Tomlinson. 7 years later in 1978, Gary Thuek dubbed as the ‘Father of Spam’ sent the first mass mailing promoting DEC machines to 400 users.

Fast forward to 2017 where millions of emails are sent every second, that’s a lot of personal and marketing communication transmitting through the internet!

With many marketing emails hitting consumers’ inboxes daily, how do you ensure they engage with your content?

UK live chat software provider, Click4Assistance, @C4AUK

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Entrepreneurial spirit: Creative start ups & millennials

Entrepreneurial spirit: Creative start ups & millennials

by Will Corry on October 4, 2017

Back in 2014, Bentley University released a study that suggested millennials are the most independent, nimble and overall entrepreneurial generation ever to have existed. Plus, while their predecessors aimed for that prestigious corner office millennials have entirely different career aims in mind.

Of those surveyed, just 13% of millennials wanted to climb the corporate ladder and claim the title of CEO or president. Conversely, a whopping 67% stated that their ultimate career goal was starting their own business. Director of Bentley’s Entrepreneurial Studies programme Fred Tuffile put this down to the idea that millennials see no future in more traditional pathways and instead wish to create their own.

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Important lessons for women starting a business in their 40′s

Important lessons for women starting a business in their 40′s

by Will Corry on September 11, 2017

Some people think that being 40 means you’re over the hill, but many women today are proving that life truly begins at 40. Instead of slowing down, they make drastic changes and reinvent themselves.

It’s now quite common to see women launching a business venture at this age. They say it’s intensely intimidating, and even reckless to a certain degree, but they go ahead with it because the prospect of success is just too great to pass up.

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Run and operate a successful business consulting practice… from scratch ..Alchemy

by Will Corry on August 25, 2017

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10 examples of great integrated marketing campaigns

by Will Corry on August 21, 2017

“Integrated Marketing combines both outbound, traditional marketing with inbound marketing and other tactics to promote accelerated success in businesses,” Mark Schmukler, the CEO and Co-founder of the @Sagefrog Sagefrog Marketing Group.

That means you can and should use social media to promote a live event where you’re highlighting your goods and services. After all, what better way to fill the hall with prospects than by reaching out to them directly on Twitter or Facebook?  Still, that’s just one possibility because integrated marketing builds a bridge between online marketing and it’s more traditional print and PR cousin in a variety of ways. [more…]

White Paper : SMEs and start-ups need to mobilise their marketing if they are to compete with more established brands …Textlocal

White Paper : SMEs and start-ups need to mobilise their marketing if they are to compete with more established brands …Textlocal

by Will Corry on August 16, 2017

A new white paper titled ‘The State of SMS’ suggests SMEs and start-ups need to mobilise their marketing if they are to compete with more established brands in the marketplace.

The report, commissioned by Textlocal one of the UK’s leading SMS platforms, predicts a sharp rise in mobile usage as Britain boasts nearly 80m active mobile phones in circulation for the first time, with only 50% of SMEs surveyed currently using SMS as part of their marketing strategies.

A full version of the report can be found by contacting Scarlett@thesourcepartnership.com

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Newsletters : Get your email marketing campaign up and running today

by Will Corry on August 13, 2017

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How business can kit out their offices on a budget

How business can kit out their offices on a budget

by Will Corry on August 8, 2017

Now that you are launching a new office, you have probably realized the importance of finding the right office furnishings and equipment. Although it might be a costly step in establishing your business venture, it is of utmost importance.

Like many of the new office owners, you might have factored in the cost of other things such as electronics but have forgotten to factor in furniture and fittings.

With the right choice of fittings and furniture, you will have customized your office as per your taste. Those four empty walls can be something else if you have not put up any shelving or wall art. The good news is that we have put together this piece to educate people on how they can fit their offices on a low budget. These tips will come in handy whether it is a small business that is starting out or a large corporation- after all, everybody loves bargains! [more…]

Nearly half of professionals in 40s ‘plan their own business in next 10 years’

by Will Corry on August 5, 2017

Almost half of professional workers in their 40s plan to start their own business in the next decade, a study shows.A survey of 500 adults by Management Today magazine and car giant Vauxhall found that 70% were looking for a major change in their career.

The main reasons for starting a business included the freedom and flexibility of being your own boss.Just over half of those polled said a job for life culture stifled development.

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