Product brochures are the most common content type created by B2B marketers, but whitepapers deliver the highest-quality leads, according to a recent report from the CMO Council and the NetLine Corporation.
The report was based on data from a survey of 213 senior B2B marketing leaders (primarily located in North America), with 46% working at brands earning more than $1 billion in annual revenue.
Some 84% of respondents say their company creates product brochures; the next most-commonly created content type is slide presentations (79%), followed by whitepapers (78%), and videos (76%).
For those of you thinking about crowdfunding as a way of raising funds for your business, here are some tips that I think made our campaign successful -
With the online world becoming more in the foreground of our everyday lives, people are taking to blogging to express their ideas, feelings and tips and tricks. PR and Marketing teams are now starting to contact bloggers more regularly than contacting journalists.
The awards, designed to recognise the organisations and individuals that are driving the UK economy, open following reports from the CBI of increasing levels of growth across all main sectors. [more…]