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B2B marketers : How to improve lead generation, referrals, content and more

by Will Corry on August 23, 2014

In a recent article for Ad Age, Ruth Stephens offered her"top seven" list of b-to-b marketing channels. Topping the list was website lead generation.

Stephens reviews the basic ways in which businesses typically use their websites for inbound lead gen, from offering a white paper or other download in exchange for contact information, to using IP address identification software to discover which company a visitor is from and then placing a sales call to that company.

Special Offer. Cheers – ten to twelve of your articles, stories loaded into theMarketingblog for only £450

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…and is the hamper for the Park or the Bedroom Sir?

…and is the hamper for the Park or the Bedroom Sir?

by James on August 13, 2014

We at theMarketingblog just love smart ideas and today we have spotted one of the smartest we have seen for a long while.

Hotels have and will always be a favourite rendezvous for couples wanting a ‘romantic’ night to remember. Yet again Hospitality & Catering News have found a company that is unique in our view and we suspect going places. If you are planning a ‘romantic’ night at a hotel Just Add Strawberries can help you make it a whole lot more ‘romantic’ bringing erotic hampers to hotels and their guests.

An interview with the founder of Just Add Strawberries Wendy Baird can be seen here explaining how the company came into being and how they work with hotels and their guests. [more…]

Post Office extends discount of up to 50% discount on Royal Mail medium parcels until September

Post Office extends discount of up to 50% discount on Royal Mail medium parcels until September

by KSimpson on August 12, 2014

  • Drop & Go postage service discount on Royal Mail Medium parcels extended until close of trade until at least 10 September
  • Drop & Go is a free, fast-track counter service available at more than 11,000 Post Office branches, many of which are now open Sundays
  • Customers can send Medium Parcels for the price of a Small Parcel
  • Set to save start-ups and small businesses time and money
  • Service available in more than 11,000 Post Office branches
  • Toy and craft start-up ‘Rosy Rosie’ saves hours and £s with Drop & Go

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We analysed the homepages of 20 awesome startups and here is what we learnt

by Will Corry on August 11, 2014

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YouTube has acquired mobile video company Directr, which helps small businesses create video ads for a monthly rate

by Will Corry on August 8, 2014

YouTube has acquired mobile video startup Directr | Enjoy - Really Fresh 'Social Business' News | Scoop.it

To make it easier and cheaper for small businesses to create video ads, YouTube has acquired mobile video startup Directr.

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6 must checks before launching your email campaign / E-GOI

by Will Corry on August 2, 2014

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Learn how to track your brand / Latest social media monitoring tool – MediaToolKit

by Will Corry on July 28, 2014

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Warrior Forum Payments / A new all-in-one payments, analytics, affiliate marketing and distribution platform

by Will Corry on July 23, 2014

Warrior Forum, the world’s largest Internet marketing community & marketplace recently launched Warrior Payments, a revolutionary all-in-one payments, analytics, affiliate marketing and distribution platform which will transform the way people sell products & services online.

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Important message for local business owners – are you making enough online sales?

by Will Corry on July 21, 2014

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Videos : The Elevator Pitch got off to a flying start as startups presented their companies

by Will Corry on July 19, 2014

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