By Josephine Sabin, Marketing Manager for startup DesignCrowd
Many marketing strategists still believe that you need a large budget to strike it big, in consumer reach terms. $4 million will buy you a 30 second ad spot during the Super Bowl. Or for a little more bang for your buck you could plaster your company logo across a bus for a month or hire an oversized highway billboard begging to be recognized.
Startups don’t have the budget to go to these extremes, and let’s face it, do you remember what this morning's billboard on your way to work was promoting? It's time to ditch traditional marketing approaches.
As part of the annual Marketing 4 Start-Up Britain event, recent DMA Grand Prix winner, direct response and digital marketing agency, WDMP, adopted coffee capsule newcomer, CaféPod, and will act as a mentor, providing them with marketing expertise, strategy guidance and support on a pro bono basis.
CaféPod is a young and vibrant British company at the forefront of the fastest growing segment of the coffee market: coffee capsules. Nipping at the heels of Nespresso, the giants of the coffee machine world, CaféPod roast and produce premium coffee capsules for the Nespresso system. Currently selling in Tesco, Waitrose, Ocado and Amazon, CaféPod’s range of great quality coffee capsules champion convenience and choice for the coffee loving consumer.
This famous logo and brand has been acquired by a Foodservice sector entrepreneur to be the face of a new product range being launched soon. The team at H&C News have created a clever promotional campaign which kicks off with a clever competition. The winner will receive a range of the new product when it is launched.
Logo Competition : Identify which new product range will have this logo as its future face. Read On
- The new financing will see SalesGossip revolutionise the way fashion retailers plan promotions
11 FEBRUARY 2014, LONDON, UK – SalesGossip.co.uk, the revolutionary start-up that locates and curates every fashion and beauty promotion on the high street and online, has just closed its second round of angel investment at just under $1 million (£600,000 —£100,000 over target). This follows an initial angel funding round of £250,000 after SalesGossip won a prestigious enterprise competition run by LinkedIn and RBS. Over 75% of the initial investors reinvested in this second round which represented a 225% uplift on their original investment.