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White Paper : SMEs and start-ups need to mobilise their marketing if they are to compete with more established brands …Textlocal

White Paper : SMEs and start-ups need to mobilise their marketing if they are to compete with more established brands …Textlocal

by Will Corry on August 16, 2017

A new white paper titled ‘The State of SMS’ suggests SMEs and start-ups need to mobilise their marketing if they are to compete with more established brands in the marketplace.

The report, commissioned by Textlocal one of the UK’s leading SMS platforms, predicts a sharp rise in mobile usage as Britain boasts nearly 80m active mobile phones in circulation for the first time, with only 50% of SMEs surveyed currently using SMS as part of their marketing strategies.

A full version of the report can be found by contacting Scarlett@thesourcepartnership.com

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Newsletters : Get your email marketing campaign up and running today

by Will Corry on August 13, 2017

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How business can kit out their offices on a budget

How business can kit out their offices on a budget

by Will Corry on August 8, 2017

Now that you are launching a new office, you have probably realized the importance of finding the right office furnishings and equipment. Although it might be a costly step in establishing your business venture, it is of utmost importance.

Like many of the new office owners, you might have factored in the cost of other things such as electronics but have forgotten to factor in furniture and fittings.

With the right choice of fittings and furniture, you will have customized your office as per your taste. Those four empty walls can be something else if you have not put up any shelving or wall art. The good news is that we have put together this piece to educate people on how they can fit their offices on a low budget. These tips will come in handy whether it is a small business that is starting out or a large corporation- after all, everybody loves bargains! [more…]

Nearly half of professionals in 40s ‘plan their own business in next 10 years’

by Will Corry on August 5, 2017

Almost half of professional workers in their 40s plan to start their own business in the next decade, a study shows.A survey of 500 adults by Management Today magazine and car giant Vauxhall found that 70% were looking for a major change in their career.

The main reasons for starting a business included the freedom and flexibility of being your own boss.Just over half of those polled said a job for life culture stifled development.

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100 years of start-ups: Where did it all begin?

100 years of start-ups: Where did it all begin?

by Will Corry on August 5, 2017

The most prolific multinational corporations of today had to start somewhere. Years of hard work, investment and a little bit of good luck meant some of the budding startups of 100 years ago have gone on to become some of the biggest brands in the world today. But how did they do it?

The government-backed Start Up Loans Company has taken a look back at where it all began and produced an interactive timeline featuring some of the world’s major brands: Amazon, Jaguar Land Rover, IKEA, Marriot, Microsoft, Samsung, Starbucks, Tesco, Unilever, Walmart, Amstrad and Poundland.

You can read the timeline here: www.startuploans.co.uk/100-years-start-ups

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How to make your coffee shop more approachable

How to make your coffee shop more approachable

by Will Corry on July 25, 2017

Coffee is big business. In addition to the hundreds of Starbucks, Costa Coffee, and Caffè Nero locations across the UK, there are thousands of independently-run cafes on high streets, little side roads, shopping centres, and just about any place where coffee is needed.

This is great for consumers, as they have access to this addictive and delicious beverage whenever they please, but what about for the small business owners getting off the ground? How are they coping with all the competition that surrounds them?

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Public Speaking : Are your workers having a confidence crisis? New study reveals how confident we really are

Public Speaking : Are your workers having a confidence crisis? New study reveals how confident we really are

by Will Corry on July 21, 2017

There are certain situations in which we feel confident, and others that we feel less confident, more vulnerable and nervous. Public speaking is a large part of a lot of our jobs.

Whether it is speaking to 10 colleagues or clients in a meeting, to over 100 people at a conference or event. But is public speaking something we feel confident in?

A new survey from public speaking experts Speakers Corner has revealed that more men feel nervous about public speaking than women (32% of men as opposed to 28% of women).

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The cost of doing SEO wrong

The cost of doing SEO wrong

by Will Corry on May 12, 2017

If you want a prominent position in the organic search results and to get your brand in front of potential customer’s online, search engine optimisation should be a focal point of your marketing strategy.

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Nielsen launches Everyday Analytics

Nielsen launches Everyday Analytics

by Will Corry on May 10, 2017

Today, Nielsen announces the launch of Everyday Analytics in the UK and a number of other European countries (Austria, Belgium, Germany, Italy, Netherlands, Portugal, Spain).

This new suite of analytics enables fast-moving consumer goods (FMCG) manufacturers to keep up with the constantly changing, daily conditions of today’s fragmented marketplace. By reducing the time, cost and resource demands of traditional analytics, coupled with simple and intuitive tools, the new offering will make sophisticated analytics more accessible for everyday decisions across all FMCG growth drivers, including price and promotion, advertising and innovation.

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Discover the top five reasons why you should develop your web empire on WordPress

Discover the top five reasons why you should develop your web empire on WordPress

by Will Corry on May 9, 2017

If developing stunning, flexible, and easy-to-use websites is your top priority, check out this white paper to understand why WordPress is the the best platform on which to build compelling and dynamic websites.

Not only does WordPress power 25 percent of the Internet, but it also offers one of the largest and most helpful communities for development support.

In addition, WordPress’s ease of customization and incorporation of the JSON REST API make it a must-use platform if you’re looking for new technologies that take your web development efforts to the next level.

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