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Breaking : The sound quality is now really ‘crisp’ for the Spice Girls

by on June 3, 2019

The Spice Girls have partnered once again with Walkers, as it repositions its brand with the biggest marketing campaign of the crisp-maker's history.

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Latest : Belfast journalist shot dead in Londonderry

by on April 19, 2019

A 29-year-old journalist was killed Thursday night amid riots in Northern Ireland, her colleagues said, in what police are calling a "terrorist incident."

Lyra McKee is a Northern Irish journalist, born and reared in Belfast city. She works as an editor for California-based news site Mediagazer, a trade publication covering the media industry. She has written for many publications, including The Atlantic, Mosaic Science, and BuzzFeed News.

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Grooveyard expands its award winning activations team to 23

Grooveyard expands its award winning activations team to 23

by on April 1, 2019

Grooveyard, one of Ireland’s leading live experience agencies, has recently expanded their workforce to 23 employees. With offices in Dublin and Galway, Grooveyard continue to raise the bar in brand experiences through activations, music, live sporting events and so much more.

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Which UK regions had the highest increase in sales of Irish alcohol for St Patrick’s Day

Which UK regions had the highest increase in sales of Irish alcohol for St Patrick’s Day

by on March 17, 2019

Ahead of today's St Patrick’s Day celebrations Criteo, the shopping insight expert analysed over 1.7 million sales from UK online retailers of traditional Irish ales; Guinness, Murphy’s and Beamish to reveal which regions had the highest increase in sales.

Sales in the UK increased by 78% ahead of St Patrick’s Day, but Bristol, West Midlands, Essex, Hampshire and Nottinghamshire topped the list with the highest increase of sales.

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It’s a Supermac victory, but is it all over?

It’s a Supermac victory, but is it all over?

by on February 20, 2019

Gemma Boucher [pictured left] and Fiona McBride, trade mark attorneys at European intellectual property firm, Withers & Rogers LLP write

On 11 January 2019, the European Intellectual Property Office (EUIPO) revoked McDonald’s trade mark for ‘Big Mac’.

This left the way open for Irish fast-food chain, Supermac, to market its offering under its ‘Supermac’ brand name in the UK and EU.

But will this ruling be the end of the matter? .. Fiona McBride -right

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Laughter Spot : “The Irishman started searching desperately through his pockets”

Laughter Spot : “The Irishman started searching desperately through his pockets”

by on November 28, 2018

Three men died on Christmas Eve and were met by Saint Peter at the pearly gates.

'In honour of this holy season' Saint Peter said, 'You must each possess something that symbolizes Christmas to get into heaven.'

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Hard-Brexiters and the DUP have warned they will join forces to vote down May’s withdrawal plans

by on November 12, 2018

A British cabinet minister has urged an alliance of Conservative hard-Brexiters and the DUP, who have warned they will join forces to vote down Theresa May’s withdrawal plans, to “think about the alternatives”.

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Laughter Spot : Silly Irish jokes to make you laugh

Laughter Spot : Silly Irish jokes to make you laugh

by on November 7, 2018

Have a bit of a laugh with our selection of funny and ridiculous Irish jokes.

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The Northern Ireland / Brexit chaos – an American viewpoint

The Northern Ireland / Brexit chaos – an American viewpoint

by on October 18, 2018

What if they can't work things out?

Too bad. Brexit would still move forward with no deal, which could lead to serious trade confusion and chaos. If that happens, there's a backup plan to avoid a hard border: keep Northern Ireland part of the EU single market longer.

Reminder: the single market means that goods and services can move freely within the bloc. But there are issues around that, too – like how long that would last.

https://www.theskimm.com/archive/2018-10-18 

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Research: Social ‘Player Power’ of Premiership Footballers outshines their clubs

Research: Social ‘Player Power’ of Premiership Footballers outshines their clubs

by on May 16, 2018

The first ever comprehensive report into the social media influence of all footballers in Premier League has revealed that individual players are becoming much more powerful brands than the clubs they play for.

The growth in players usage of Instagram has enabled an evolution in the way fans and players interact and build relationships, and this has been a key factor in the rise of ‘Player Power’.

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