With this in mind, let’s look at two of the best travel PR stunts of the year so far:
To celebrate its 80th anniversary, fashion brand Sperry will be sending 80 adventurers around the world to partake in odysseys #odyysseysawait meant to pull them out of their comfort zones.
The content-driven campaign, created out of Mono, will be tapping musicians, bloggers, entrepreneurs and photographers to go out in the world to discover something new, in the spirit of founder Paul Sperry, who launched the company in 1935. Watch the video.
"Odyssey Project" will give control over the campaign's content to the 80 "ambassadors" who are experiencing it. For example, one of the first is Kari White, an entrepreneur and sister of Olympian Shaun White, who sets off to Ireland to discover more about her Irish roots -- appropriate for St. Patrick's Day.
Three men awaited execution by firing squad in the condemned cell, from which the site of their forthcoming ordeal could be clearly seen.The first, an Englishman, was taken out and stood against the wall. As the firing squad raised their rifles, he suddenly shouted "Avalanche!" at the top of his voice.
— Will Corry (@slievemore) January 17, 2015
Channel 4 has commissioned a sitcom about the Irish Famine in which one million Irish died of starvation and one million emigrated. What a great subject for cheap laughs!
No this is not an April Fools story, this is a January 1st story, incredible as it may seem.
The writer will be Dublin-based Hugh Travers, a 31-year-old, who has already had a major hit with a show called “Lambo.” He is a former film student at UCLA.The sitcom will be called “Hungry” and Channel 4 has given the Dublin writer full freedom to write his own scripts which he says is seriously daunting.
The video, which shows the team busting some serious moves while lip-syncing along to the Christmas hit has generated almost 350,000 viewers since then.
It seems that the video went viral after it was mentioned on Twitter by Mariah Carey. She tweeted “The Belfast Giants show off some festive moves in their video version of All I Want For Christmas Is You.”
Junior's crew 2 Old Irish beats Something's coming together… watch it here first http://www.j2o.co.uk