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Ireland

The best toasts to mark the beginning of life’s new chapters / Tullamore D.E.W. Irish whiskey

by Will Corry on July 13, 2014

The ‘Parting Glass’ is a time honoured way of marking the closure of one life chapter and celebrating the beginning of the next.

As Tullamore D.E.W. celebrates its new chapter, it is inviting people to share their own parting glass moments online to be in with a chance of winning a trip to Ireland to attend the distillery opening celebrations this September.

For a chance to win, people need to share a video or image of their parting glass moment with Tullamore D.E.W. via Facebook, Instagram or Twitter, adding #partingglassuk to the entry.

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Laughter Spot : “Top ten important tips for tourists in Ireland”

by Will Corry on July 6, 2014

Here are the top ten pieces of misleading advice for tourists in Ireland

1. On boarding the DART (local train system) in Dublin, it is customary to shake hands with all the passengers.

2. Dublin is known as the City of Singing Bus Drivers. Ask for your favorite song and they will be happy to oblige.

3. Ladies of the night in Dublin traditionally dress as female policemen. They will resist your approaches to add to the excitement of the occasion. [more…]

Shocking road safety advert that’s been banned from screens before 9pm

by Will Corry on June 22, 2014

WARNING GRAPHIC CONTENT: The film by authorities in Northern Ireland shows a speeding driver losing control and flipping his car into a group of children having a picnic.

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Nuggets : Event Spaces in Belfast, Driving the right communications, Binge-viewing, second-screen purchasing, DVR usage

by Will Corry on June 13, 2014

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PR : ‘Masters of Hair’ campaign is launched in N. Ireland for Peter Mark

by Will Corry on June 7, 2014

Peter Mark embraces a new style of Public Relations with Smarts Communicate

Peter Mark has announced the appointment of Smarts Communicate to oversee the brand’s communications strategy in Northern Ireland.

The partnership will see @smartscomm work closely with Peter Mark, Ireland’s most iconic hairdressing brand, to launch its ‘Masters of Hair’ campaign and the delivery of an extended communications programme that straddles PR, marketing and events.

Smarts Communicate is a specialist PR and marketing agency that operates internationally for a range of global brands from its base in Northern Ireland.

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“Two years of hard work is reality as TrustFord finally launches” / Celia Pronto

by Will Corry on June 2, 2014

TrustFord recruits staff to represent trust for new ad campaign

To mark the transition to its new customer facing brand, Ford Retail, the world’s largest dedicated Ford dealership group, has launched a major marketing campaign that includes online, print, outdoor and radio advertising, PR and social media engagement.

The new customer facing name, TrustFord, reflects the company’s philosophy of excellent customer service and transparency; traits that have always been at the very heart of the business and which have been instrumental in informing the new identity.

The TrustFord advertising campaign, created by branding agency Good,@thisisgoodnews which also handled the rebrand, features colleagues from the company’s national network of 65 dealership sites, including a Sales Executive, a General Manager and a Technician.

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The future of Irish dance ‘Michael Jackson’ style is here

by Will Corry on April 19, 2014

Get your Irish dance shoes on and moonwalk a little with Kate!

Kate’s Michael Jackson routine, caught on film when she performed it at the Foyleside Shopping Center in Derry, Northern Ireland, is hugely inventive and shows how Irish dance can mingle with other genres of dance and music to create something totally unique.

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Video / Ever dreamed of a 7 day road trip around Ireland?

by Will Corry on March 10, 2014

Have you ever wondered what it would be like to take a 7 day road trip around Ireland?  Have you dreamed about the amazing and mythical landmarks you might encounter, well now is your chance.

7 days in Ireland is a video about a road trip Marvin Campos and four of his best friends took in 2013.

The video showcases the adventures of the group through Ireland on the whirlwind adventure and we at theMarketingblog think it is a good way to celebrate St Patrick's Day. Enjoy ...

More from theMarketingblog about the Emerald Isle.

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Subway extend brief with Fast Track to 2014 and expand Irish operations

by Will Corry on March 4, 2014

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Three tourism videos / VisitBritain’s new offering, Adelaide, South Australia and a conference video from Emerald Isle – which one is best?

by Will Corry on February 19, 2014

Interesting mix of old and new tourism videos.

I decided to go (a) B2B on a conference video from Ireland; (b) A new, quite traditional styled video from the UK and finally an altogether (c) totally different approach from the guys and girls in South Australia.

As a very quick snapshot survey approach please can you tell us which one of the three impacted on you and why it worked. (Assuming, of course it did).

Send to will@themarketingblog.co.uk

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