— Will Corry (@slievemore) May 29, 2016
The intention of the tripartite agreement is to leap-frog current category dynamics and to establish truly best-in-class brand assets to dominate the sector. TransgressiveX, based in Kensington and operating worldwide, is led by prominent consumer psychologist Nadim Sadek, ex-Worldwide Commercial and Strategy Director of Research International. [more…]
In the run-up to May half-term and the summer holiday season VisitEngland has today launched its largest domestic marketing campaign for 2016 to promote amazing ‘moments’ that can only be experienced on a trip across Great Britain and Northern Ireland.
The four-week #OMGB ‘Home of Amazing Moments’ TV, digital and print campaign, part of the UK Government’s GREAT Britain campaign, uses film and images of authentic experiences and activities shot on locations across the UK to inspire people to take a short-break at home. Agency RKCR/Y&R produced the creative for this year’s campaign.
Online car servicing and repair portal MyCarNeedsA.com has appointed Arena Media to manage its media planning and buying. The agency won the business without a pitch and will begin work immediately. The incumbent on the account was MediaCom.
The win will see Arena Media planning and buying media for MyCarNeedsA.com as the company is looking to significantly scale up its business this year, after completing new rounds of funding. [more…]
— Will Corry (@slievemore) January 17, 2016
Britain's beer smuggling hub is Port of Dover, Moypark win, Sainsbury's food is a top Chinese seller.
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"Possibly the best letter you will ever read" - It's from a 97 year old in Co Down, N. Ireland [more…]
Belfast on track for best tourism year yet - ExhibitionWorld http://t.co/YPNhermGvA
— Will Corry (@slievemore) October 12, 2015
One of the things which no one can deny is that people get their information in a variety of more ways than ever. For businesses this can be a challenging thing to wrap their collective consciousness around. Of course you want to stick with tried and true metrics which have always worked for you. However the significance of Internet marketing in today’s world cannot be overstated.
Here are the three things to consider when you're testing the Internet for its marketing prowess. [more…]