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Conversion rate optimization infographic / “Clients regularly seeing conversion rates in the double digits” / Eddie O’Driscoll, DPFOC

by Will Corry on August 29, 2014

Hi Will, ...  My name is Eddie O’Driscoll and I am the MD of a digital marketing agency in Ireland called DPFOC.

One area of particular interest to me is the whole discipline of conversion rate optimization. For years, our company focused on getting more and more traffic to our clients’ websites. But recently we started to say “OK, are we squeezing every last conversion out of the traffic that our clients already have?”


Movers and Groovers : Cathay Pacific Airways, Adrian Bastow, Pernod Ricard, Conor McQuaid, Irish Thoroughbred Marketing, Charles O’Neill

by Will Corry on August 28, 2014

Movers and Groovers : Cathay Pacific Airways, Adrian Bastow, Pernod Ricard, Conor McQuaid, Irish Thoroughbred Marketing, Charles O’Neill.

Get your Movers and Groovers story loaded into theMarketingblog.

Will Corry  01784 434 412


@Niamhywaters gives us a glimpse into the day in the life of a travel PR

by Will Corry on August 17, 2014


Latest – Independent News & Media, Virgin Holidays, M&C Saatchi, Lida, Partners Andrews Aldridge, Expion, Danone, Arena, Merck

by Will Corry on July 23, 2014


Liam Casey from Cork City is Silicon Valley’s most amazing Irishman

by Will Corry on July 23, 2014


The best toasts to mark the beginning of life’s new chapters / Tullamore D.E.W. Irish whiskey

by Will Corry on July 13, 2014

The ‘Parting Glass’ is a time honoured way of marking the closure of one life chapter and celebrating the beginning of the next.

As Tullamore D.E.W. celebrates its new chapter, it is inviting people to share their own parting glass moments online to be in with a chance of winning a trip to Ireland to attend the distillery opening celebrations this September.

For a chance to win, people need to share a video or image of their parting glass moment with Tullamore D.E.W. via Facebook, Instagram or Twitter, adding #partingglassuk to the entry.


Laughter Spot : “Top ten important tips for tourists in Ireland”

by Will Corry on July 6, 2014

Here are the top ten pieces of misleading advice for tourists in Ireland

1. On boarding the DART (local train system) in Dublin, it is customary to shake hands with all the passengers.

2. Dublin is known as the City of Singing Bus Drivers. Ask for your favorite song and they will be happy to oblige.

3. Ladies of the night in Dublin traditionally dress as female policemen. They will resist your approaches to add to the excitement of the occasion. [more…]

Shocking road safety advert that’s been banned from screens before 9pm

by Will Corry on June 22, 2014

WARNING GRAPHIC CONTENT: The film by authorities in Northern Ireland shows a speeding driver losing control and flipping his car into a group of children having a picnic.


Nuggets : Event Spaces in Belfast, Driving the right communications, Binge-viewing, second-screen purchasing, DVR usage

by Will Corry on June 13, 2014


PR : ‘Masters of Hair’ campaign is launched in N. Ireland for Peter Mark

by Will Corry on June 7, 2014

Peter Mark embraces a new style of Public Relations with Smarts Communicate

Peter Mark has announced the appointment of Smarts Communicate to oversee the brand’s communications strategy in Northern Ireland.

The partnership will see @smartscomm work closely with Peter Mark, Ireland’s most iconic hairdressing brand, to launch its ‘Masters of Hair’ campaign and the delivery of an extended communications programme that straddles PR, marketing and events.

Smarts Communicate is a specialist PR and marketing agency that operates internationally for a range of global brands from its base in Northern Ireland.