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Video : Irish music and frenetic dancing – what a great combination

by Will Corry on November 16, 2014

Junior's crew 2 Old Irish beats Something's coming together… watch it here first


Design Blunders : Tesco’s ‘penis’-themed buttermilk and other design fails

by Will Corry on November 9, 2014

FMCG Blunders : Tesco's 'penis'-themed buttermilk and other design fails | Enjoy these 'Best Business Blunders' and 'Great Laughter Spots' from theMarketingblog |

Spotted in Tesco: a carton of buttermilk with what looks a lot like a giant, orange penis on it. Have you spotted any design fails lately? Whoever designed this package of buttermilk may well have had something else on their mind at the time.

Conclusion - Someone in the marketing department has some serious issues they need to work through


Video : Ireland’s highest pub reopens

by Will Corry on November 4, 2014

Creedons Top of Coom pub on the Cork - Kerry border reopens after if was destroyed by fire in 2012. Video by Dan Linehan @lensdan. Thanks to Martina Quinn for this gem.

'I'm Irish and I don't know half of what they're saying........but I know what they mean!


£200k investment creates jobs in Derry, Northern Ireland / Culture Tech Festival

by Will Corry on September 30, 2014

Wurkhouse, which is based in the Science Park at Derry, Northern Ireland helps businesses design and implement integrated social and online marketing strategies.

Troy Armour, Wurkhouse Managing Director said: "My objective in setting up Wurkhouse is to offer digital marketing solutions tailored to the specific needs of individual customers.

"The portfolio of expert services that we offer is flexible, highly professional and competitive. We offer a comprehensive range of social media technologies including digital marketing and brand development.


Silver Surfers ignore tech-led shopping – Northern Ireland wed to the high street / SmartFocus

by Will Corry on September 15, 2014

We concentrate on an important survey of 2,000 people commissioned by leading digital marketing company SmartFocus,

  • - national survey analyses UK’s digital and analogue shopping habits
  • - shopping preferences strongly linked to age
  • - digital gap widening - Silver Surfers ignore tech vs Generation Y embrace smart-phone shopping
  • - Northern Ireland wedded to the high street - shoppers lie behind the digital curve


Lidl strengthens its commitment to Northern Ireland with the appointment of Smarts Communicate

by Will Corry on September 9, 2014

Lidl has announced the appointment of Smarts Communicate to oversee the brand’s communications strategy in Northern Ireland.

Recently marking 15 years in business, Lidl continues to strengthen its presence in Northern Ireland with plans to expand further and has joined forces with Smarts Communicate to deliver an extensive communications programme that comprises PR, marketing and events.


Guinness introduces porters in Ireland and goes blonde for U.S. market

by Will Corry on September 7, 2014


Laughter Spot Video : This young Irish girl wants a day of school – permanently

by Will Corry on August 30, 2014


Laughter Spot : Irishman’s first drink with his son

by Will Corry on August 30, 2014

I was reading an article last night about fathers and sons and memories came flooding back of the time I took my son out for his first pint.

More great Laughter Spots - enjoy


Conversion rate optimization infographic / “Clients regularly seeing conversion rates in the double digits” / Eddie O’Driscoll, DPFOC

by Will Corry on August 29, 2014

Hi Will, ...  My name is Eddie O’Driscoll and I am the MD of a digital marketing agency in Ireland called DPFOC.

One area of particular interest to me is the whole discipline of conversion rate optimization. For years, our company focused on getting more and more traffic to our clients’ websites. But recently we started to say “OK, are we squeezing every last conversion out of the traffic that our clients already have?”