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Ireland

The future of Irish dance ‘Michael Jackson’ style is here

by Will Corry on April 19, 2014

Get your Irish dance shoes on and moonwalk a little with Kate!

Kate’s Michael Jackson routine, caught on film when she performed it at the Foyleside Shopping Center in Derry, Northern Ireland, is hugely inventive and shows how Irish dance can mingle with other genres of dance and music to create something totally unique.

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Video / Ever dreamed of a 7 day road trip around Ireland?

by Will Corry on March 10, 2014

Have you ever wondered what it would be like to take a 7 day road trip around Ireland?  Have you dreamed about the amazing and mythical landmarks you might encounter, well now is your chance.

7 days in Ireland is a video about a road trip Marvin Campos and four of his best friends took in 2013.

The video showcases the adventures of the group through Ireland on the whirlwind adventure and we at theMarketingblog think it is a good way to celebrate St Patrick's Day. Enjoy ...

More from theMarketingblog about the Emerald Isle.

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Subway extend brief with Fast Track to 2014 and expand Irish operations

by Will Corry on March 4, 2014

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Three tourism videos / VisitBritain’s new offering, Adelaide, South Australia and a conference video from Emerald Isle – which one is best?

by Will Corry on February 19, 2014

Interesting mix of old and new tourism videos.

I decided to go (a) B2B on a conference video from Ireland; (b) A new, quite traditional styled video from the UK and finally an altogether (c) totally different approach from the guys and girls in South Australia.

As a very quick snapshot survey approach please can you tell us which one of the three impacted on you and why it worked. (Assuming, of course it did).

Send to will@themarketingblog.co.uk

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Valentine’s day love sayings / “Love is like a lifeboat on the stormy sea of life”

by Will Corry on February 3, 2014

Who has more a way with words than the Irish? From Joyce, to Yeats to Shaw and down through the generations, they have pondered life's great questions, but also expressed their love beautifully.  Here are some short love lines from the heart of the Irish:

1. Pulse of my heart, song of my soul, light of my night

2. May you have warm hands on a cold evening [more…]

Ah he’s as sick as a small hospital….if you don’t know what that means you need to check out this Irish slang guide

by Will Corry on January 24, 2014

Go on ya good thing! Why not drop one of these phrases into your next conversation to demonstrate your depth of knowledge of Irish lingo.

I'm as sick as a small hospital.
- I am feeling rather ill today.

The stories from Ireland carried in theMarketingblog

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New Guinness film ‘Sapeurs’ is superb. Gets a “dressing with class” award from theMarketingblog

by Will Corry on January 14, 2014

‘La Societé des Ambianceurs et des Personnes Élégantes’ translates as ’The Society of Elegant Persons of the Congo’ and they earn every bit of it, as you’ll see from the ad itself. This new commercial forms part of Guinness's "Made of More" strategy, which aims to showcase ordinary people from around the world who are inspirational.

The Sapeurs featured in the ad live by a moral code, where style and attitude counts over occupation or wealth. The name is derived from the French slang for "dressing with class".

The TV campaign was created by London-based ad agency AMV BBDO. It will be supported by an online documentary on the Sapeurs that will be made available at Guinness.com. [more…]

CBS Outdoor to take over the management and development of the CIÉ Group advertising estate

by Will Corry on January 14, 2014

CBS Outdoor Ireland announce signing of contract to manage CIÉ  Group Outdoor Advertising Estate

Following a highly competitive tender process CBS Outdoor Ireland and CIÉ have announced the signing of the contract which will see CBS Outdoor take over the management and development of the CIÉ Group advertising estate for at least the next five years.  CBS Outdoor Ireland will be responsible for marketing, selling, developing and managing the CIÉ Group’s outdoor advertising estate.

This includes internal and external advertising formats on the Dublin Bus, Bus Éireann and Iarnród Éireann estates, bridges, bus stations and rail stations, a sizeable roadside billboard portfolio and covers both traditional and digital advertising formats

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Celebrating the TotalMobile team winning the ‘Innovation in Sales and Marketing’ trophy

by Will Corry on January 6, 2014

They claim that Northern Ireland has always had some the best looking women in the world. Here's a PR shot which goes a long way to prove that point.

In December 2013 TotalMobile, Belfast, won the Innovation in Sales and Marketing Award. Dr Vicky Kell congratulates the TotalMobile team at The Chartered Institute of Marketing Ireland Marketing Excellence Awards.

At the CIM Ireland Marketing Excellence Awards ceremony, attended by more than 200 marketing professionals, winners of 14 categories were announced by compere Claire McCollum including the People’s Choice - a first for the Institute which encouraged the general public to vote via digital media.

More special marketing stories from Ireland

More about Marketing in Ireland [more…]

Irish whiskey industry launches fresh assault

by Will Corry on December 15, 2013

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