Get in Touch

Ireland

Irish Food Board hires TransgressiveX to develop Stript Snacks’ biltong

Irish Food Board hires TransgressiveX to develop Stript Snacks’ biltong

by Will Corry on May 29, 2016

[more…]

Research : Irish Food Board – Bord Bia – appoints TransgressiveX to develop new snack brand

Research : Irish Food Board – Bord Bia – appoints TransgressiveX to develop new snack brand

by James on May 25, 2016

Bord Bia - the Irish Food Board - has enlisted forensic brand guidance agency TransgressiveX to develop a new snack brand with Stript Snacks, Ireland’s foremost snack producer.

The intention of the tripartite agreement is to leap-frog current category dynamics and to establish truly best-in-class brand assets to dominate the sector. TransgressiveX, based in Kensington and operating worldwide, is led by prominent consumer psychologist Nadim Sadek, ex-Worldwide Commercial and Strategy Director of Research International. [more…]

Brilliant : New marketing plan from Mary in Dublin – 2016 economics explained Irish style

Brilliant : New marketing plan from Mary in Dublin – 2016 economics explained Irish style

by Will Corry on May 21, 2016

Mary is the proprietor of a bar in Dublin . She realises that virtually all of her customers are unemployed alcoholics and, as such, can no longer afford to patronise her bar.

To solve this problem, she comes up with new marketing plan that allows her customers to drink now, but pay later. She keeps track of the drinks consumed on a ledger (thereby granting the customers loans).

Word gets around about Mary's "drink now, pay later" marketing strategy and, as a result, increasing numbers of customers flood into Mary's bar. Soon she has the largest sales volume for any bar in Dublin.

[more…]

Watch : Home of Amazing Moments’ tourism campaign launches to get Brits to ‘holiday at home’

Watch : Home of Amazing Moments’ tourism campaign launches to get Brits to ‘holiday at home’

by James on May 20, 2016

In the run-up to May half-term and the summer holiday season VisitEngland has today launched its largest domestic marketing campaign for 2016 to promote amazing ‘moments’ that can only be experienced on a trip across Great Britain and Northern Ireland.

The four-week #OMGB ‘Home of Amazing Moments’ TV, digital and print campaign, part of the UK Government’s GREAT Britain campaign, uses film and images of authentic experiences and activities shot on locations across the UK to inspire people to take a short-break at home. Agency RKCR/Y&R produced the creative for this year’s campaign.

[more…]

Arena Media lands multimillion media account for MyCarNeedsA.com

Arena Media lands multimillion media account for MyCarNeedsA.com

by James on April 15, 2016

Online car servicing and repair portal MyCarNeedsA.com has appointed Arena Media to manage its media planning and buying. The agency won the business without a pitch and will begin work immediately. The incumbent on the account was MediaCom.

The win will see Arena Media planning and buying media for MyCarNeedsA.com as the company is looking to significantly scale up its business this year, after completing new rounds of funding. [more…]

Short Video : The world famous golf courses of Northern Ireland

by Will Corry on January 17, 2016

[more…]

Britain’s beer smuggling hub is Port of Dover, Moypark win, Sainsbury’s food is a top Chinese seller

by Will Corry on November 9, 2015

Courtesy of FoodManufacture

Britain's beer smuggling hub is Port of Dover, Moypark win, Sainsbury's food is a top Chinese seller.

Want quality leads generated from your own bespoke newsletter? Special introductory pricing – only £85 per issue

[more…]

“Possibly the best letter you will ever read” – It’s from a 97 year old in Co Down, N. Ireland

by Will Corry on October 26, 2015



"Possibly the best letter you will ever read" - It's from a 97 year old in Co Down, N. Ireland [more…]

Belfast on track for best tourism year yet

by Will Corry on October 12, 2015

[more…]

Here are the three things to consider when you’re testing the Internet for its marketing prowess

by Will Corry on September 25, 2015

One of the things which no one can deny is that people get their information in a variety of more ways than ever. For businesses this can be a challenging thing to wrap their collective consciousness around. Of course you want to stick with tried and true metrics which have always worked for you. However the significance of Internet marketing in today’s world cannot be overstated.

Here are the three things to consider when you're testing the Internet for its marketing prowess. [more…]