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Update about tackling the 5 biggest issues facing digital advertising

Update about tackling the 5 biggest issues facing digital advertising

by on July 28, 2016

Outlines what’s happened in year since launch of “IAB Believes” initiative

One year after launching its “IAB Believes” initiative, the Internet Advertising Bureau UK is publishing a summary of the progress made to tackle the five biggest issues facing digital advertising. The “Believes” initiative¹ outlined a concise industry position and the direction for each issue – brand safety, viewability, ad-fraud, (all ad verification issues), ad blocking and privacy (both consumer-led issues).

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Movers and Groovers : Guy Phillipson to step down as CEO of the Internet Advertising Bureau UK after 12 years

Movers and Groovers : Guy Phillipson to step down as CEO of the Internet Advertising Bureau UK after 12 years

by on July 19, 2016

Guy Phillipson to step down as CEO of the Internet Advertising Bureau UK after 12 years

Guy Phillipson, the Chief Executive of the UK’s Internet Advertising Bureau has announced his intention to step down in January 2017 after exactly 12 years heading the industry body. Phillipson will stay involved in the media business through advisory and non-executive roles.

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“Rise from 18% to 22% of British adults online using ad blockers” – IAB UK

by on March 1, 2016

Here's the latest report from the IAB and YouGov on levels of ad blocking in the UK:

  • Rise from 18% to 22% of British adults online using ad blockers
  • Over half using ad blocking software would turn it off to access content they want
  • Industry committed to developing better advertising experience through IAB LEAN principles

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Research : IAB and YouGov reveal a small rise in the number of Britons blocking online ads

by on November 11, 2015

  • Small rise from 15% to 18%, propensity to block decreases with age
  • 40%’s main motivation isn’t to block all ads
  • Less interference and fewer ads are main ways to stem ad blocking

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JICWEBS publishes taxonomy of online ad fraud to tackle issue

by on October 22, 2015

The UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad trading – has announced the next stage in the move to tackle online ad fraud.

JICWEBS has published a report describing the different types of potential online ad fraud. Titled “UK Traffic Taxonomy for Digital Display Advertising”, it follows June’s publication of an initial set of best practices to reduce the risk of exposure to fraud. [more…]

The Internet Advertising Bureau (IAB) UK has taken the bold decision to merge the IAB Board and Mobile Board

by on September 23, 2015

IAB UK CENTRALISES MOBILE WITH MERGING OF BOARDS

The Internet Advertising Bureau (IAB) UK has taken the bold decision to merge the IAB Board and Mobile Board to put mobile at the centre of everything the trade body does.

For the last six years, both groups have played a pivotal role in setting the strategy and direction of the IAB across online and mobile. The board merger reflects the growing importance of mobile to the digital industry as smartphones and tablets are now the most commonly used internet enabled devices

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The IAB Believes…in online privacy

by on August 21, 2015

Statement from IAB UK .. As the internet continues to become more entrenched in our everyday lives so the notion of privacy becomes all the more important.

User privacy is a challenge that all organisations – big or small - operating in a digital world need to address, not least as this world is about to get a whole lot more complicated with the advent of the so-called ‘Internet of Things’.

The IAB believes in privacy. For many years now, advertising has been at the forefront of the digital privacy debate and the IAB has been working with its industry partners across Europe and beyond to provide ways for people to safeguard it.

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The IAB Believes…in an ad-funded internet

by on August 20, 2015

Statement from IAB UK

The IAB UK outlines how ad blocking prevents brands and publishers from reaching their audiences with effective and relevant communications and content

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The IAB believes…in tackling ad fraud head on

by on August 19, 2015

Statement from IAB UK .. The IAB UK outlines the work currently being done with industry partners to develop standards and technology to minimise fraud

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The IAB aims to achieve maximum viewability and consumer attention for advertisers’ online campaigns

by on August 18, 2015

The IAB Believes…in maximising ad viewability

The IAB aims to achieve maximum viewability and consumer attention for advertisers’ online campaigns and is working with partners to develop consistent standards.

Statement from IAB UK ... Digital ad spend is in rude health, representing an impressive £7.2 billion in 2014, up 14% on the previous year.

We’re in a fortunate position, then: few industries can claim to be enjoying such rapid growth.  [more…]