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nugg.ad and Microsoft Advertising expand cooperation to Skype, Outlook.com and Xbox 360 platforms

by Will Corry on January 28, 2014

nugg.ad and Microsoft Advertising expand cooperation to Skype, Outlook.com and Xbox 360 platforms

  • Ideal advertising effect for Microsoft Advertising by the use of nugg.ad-technology
  • nugg.ad targeting available for the first time on Skype, Outlook.com and Xbox 360

Berlin, 27.01.2014. Microsoft Advertising has upgraded its Premium-Rotation-Portfolio and is thereby implementing nugg.ad technology.

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The challenge : Developing a framework consisting of standards in the fields of advertising formats, KPIs and metrics

by Will Corry on May 27, 2013

  • IAB appoints Karim H. Attia as Chairman of the Brand Advertising Committee

  • With immediate effect the CEO of nugg.ad will chair the Brand Advertising Committee (BAC) of IAB Europe
  • Initial BAC results presented at IAB Interact in Barcelona
  • Attia’s future role: creating and standardising branding standards

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Best read posts : Kate Moss, Hotcow, Attune Consulting, nugg.ad

by Will Corry on May 16, 2013

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All about Kate Moss, St. Tropez, Hotcow, Attune Consulting, nugg.ad

by Will Corry on May 11, 2013

39-year-old Kate Moss goes completely naked for St. Tropez ad / PZ Cussons

39-year-old Kate Moss goes completely naked for St. Tropez ad / PZ Cussons more »

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How valid are the results of online campaigns? Anna Cremers,nugg.ad

by Will Corry on May 7, 2013

nugg.ad founds “Audience & Research” unit

  • New research unit provides substantiated reports, insights and studies
  • Valid performance measurements for efficiency of online campaigns
  • Study for the launch of the Audience & Research unit already nominated for IAB Europe Research Awards 2013
  • In spite of technical evolution, online marketing continues to raise questions: how valid are the results of online campaigns? How efficient is targeting? How could campaigns be designed better in the future?

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All about Sony, Shopping Centre Hub, SKYFALL™, Wagon Wheels, nugg.ad and smartclip

by Will Corry on October 23, 2012

The IPM has been working with the UK’s leading shopping centre owners to create the Shopping Centre Hub – www.shoppingcentrehub.co.uk – an online resource that will allow brands and agencies to better plan marketing activities (in particular, experiential campaigns) in centres across the UK.

Brands and agencies are increasingly looking to include shopping centres in their marketing plans; and the Hub has been designed to provide them with essential information, facts and figures enabling them to do just that.

Shopping Centres account for 27% of the £285+ billion spent in the UK retail sector, and consumers actually enjoy shopping in them – 86% say they would rather visit a centre than the high street because of the array of leisure facilities including restaurants, coffee shops and entertainment venues. [more…]

€ 100,000 available to entrepreneurial businesses who develop user orientated services based on nugg.ad data

by Will Corry on October 12, 2012

  • nugg.ad officially launches Incubator Program – € 100,000 available to entrepreneurial businesses who develop user orientated services based on nugg.ad data
  • Econitor wins start-up prize in the Data Pioneers competition
  • More than 300 guests show up to discuss big and good data at the sold-out Data Days event

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How to use online ads in a more strategic way to brand build / AskMen.com & nugg.ad

by Will Corry on September 27, 2012

James Bond: 50 Years Of Movie Posters

Leading online men’s media group, IGN Entertainment UK, has appointed  nugg.ad in a move that will enable it to deliver highly measurable brand-building online advertising campaigns to its UK clients.

AskMen.com

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nugg.ad launches business incubator programme at Data Days

by Will Corry on July 4, 2012

nugg.ad, Europe’s largest targeting platform and subsidiary of Deutsche Post DHL since 2010, announces the first Data Days for autumn of this year in Berlin on 1st and 2nd October.   www.data-days.com

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