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How can cookies rise to the challenge of your brand?  .. Blake Cahill, Global Head of Social and Digital Marketing at Philips

How can cookies rise to the challenge of your brand? .. Blake Cahill, Global Head of Social and Digital Marketing at Philips

by on April 29, 2017

Blake Cahill, Global Head of Social and Digital Marketing at Philips writes ...

There’s a huge value in using cookies and, as we move to a more connected world with people living more of their lives online, brands are seeing cookies as increasingly essential to their business. Last year, more than 46 percent of the world’s population used the internet and, as we all know, every click, search and scroll eventually leaves a trace.

But how can brands use this information to their advantage while taking into account people’s privacy? How can they obtain cookie consent in a clear and understandable way? [more…]

PR disaster : The Big Electric Brush Swap promotion is swamped

by on July 14, 2013

The Big Electric Brush Swap promotion was meant to run all week but was swiftly axed after it was swamped by people looking for a free £170 toothbrush.

Latest  :  Following Colgate’s PR disaster on Tuesday, Philips have, in a (brush) stroke of genius, moved quickly to launch a tongue-in-cheek campaign to mock their rivals.


Events : First annual Brand2Global Conference – London. 16-18 September 2013.

by on July 11, 2013

Brand2Global this week announced details regarding its first annual Brand2Global Conference being organized by the Localization Institute in collaboration with key sponsoring organizations such as: Chief Marketing Officer Council, Global Marketing Network, Branded Content Marketing Association, BrandMaker & The Boeing Institute of International Business at St Louis University.

This unique conference is for executives who drive global marketing activities and are responsible for international market share and revenue.

For more information on Brand2Global, visit the conference website at and mark your calendars to join us in London. 16-18 September 2013.


Philips and Spotify partner for ‘Expression Sessions’

by on October 26, 2012

One of the most powerful forms of self-expression is through music, and as champions of self-expression, Philips Male Grooming has teamed up with Spotify through a deal conceived by Carat, to offer men the chance to win tickets to an exclusive music event where these chart topping acts will be performing in a style they’ve never been heard in before.


How to use online ads in a more strategic way to brand build / &

by on September 27, 2012

James Bond: 50 Years Of Movie Posters

Leading online men’s media group, IGN Entertainment UK, has appointed in a move that will enable it to deliver highly measurable brand-building online advertising campaigns to its UK clients.


TomTom appoints Gary Raucher as Senior VicePresident Marketing

by on September 19, 2012

TomTom today announces that Gary Raucher has been appointed Senior Vice President Marketing of TomTom’s consumer business unit.

He will be responsible for managing TomTom’s brand and all consumer-related marketing and communication activities globally. Gary will report to Corinne Vigreux, Managing Director of TomTom’s consumer business.


Building awareness of the special deals Tesco Club Card holders can get from Tesco Bank

by on September 16, 2012

Tesco Bank is returning to TV with a new ad campaign for its Car Insurance. The ad, developed by Tesco Bank’s agency WDMP, is a 30 second commercial which will be aired across terrestrial and satellite channels.