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Over half (55%) of consumers are put off buying products or services if they see the same ad online multiple times

by on October 23, 2014

Retargeted ads put more than half of people off buying

If same ad seen 10+ times, consumer irritation turns to anger
However, type of website where ad appears makes a difference
Surfing behaviour considered almost as personal as home address

Over half (55%) of consumers are put off buying products or services if they see the same ad online multiple times, according to a study published today by ad technology company,InSkin Media, and RAPP Media, the media planning and buying agency.

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Hastings Direct will be back on TV this March says Gary Hoffman, Group CEO

by on March 1, 2013

Insurance broker Hastings Direct will be back on TV this March, as the company tests a new brand proposition.

Three new thirty seconds car insurance advertisements have been produced built around the company’s new strapline – refreshingly straightforward insurance.

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Movers & Groovers : Simon White joins AdConnection

by on January 4, 2013

AdConnection, the leading independent media planning and buying agency, has made a senior level appointment, hiring Simon White to the role of Account Director following a number of new client wins.

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