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“First mobile couponing that operates right across retail” / Sam Blunt, Kellogg’s UK

by Will Corry on November 16, 2012

Shopitize has begun piloting a mobile couponing app that lets British shoppers get cash back on their Jaffa Cakes and Coco Pops.

The firm has signed up Kellogg's and United Biscuits for a thousand-strong pilot of its couponing service this month, enabling participants to receive up to 50% off on items including McVities Jaffa Cakes, Special K and Pringles.Users who download the Shopitize iPhone or Android app and buy featured products take photos of their paper shopping receipts, which are then automatically processed and validated, with cashback returned either by PayPal or old-fashioned cheque. 

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FMCG News : Kellogg’s and United Biscuits trial Shopitize’s unique mobile couponing service

by Will Corry on November 13, 2012

Shopitize today announces that Kellogg’s and United Biscuits have become the first brands to sign up and trial its unique brand-to-consumer cashback mobile couponing service.

An exclusive group of 1,000 plus savvy shoppers in Britain will start to receive great deals from Kellogg’s and United Biscuits on the 14th November when the couponing service goes live.

Kellogg’s and United Biscuits exclusive deals for Shopitize users include some of the nation’s favourite products, specifically McVities Jaffa Cakes, Kellogg’s Special K, Crunchy Nut and Coco Pops breakfast cereals, Pringles and Special K Cereal Bars. By taking advantage of these offers through the Shopitize platform, they’ll save up to 50% from standard retail prices.  http://shopitize.com/

"Shopitize Ltd is set to revolutionise the way consumers and brands interact in the UK"

TheMarketingblog

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