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‘Shop, Snap and Save’ with Shopitize

by Will Corry on November 17, 2012

Shopitize have announced that Kellogg’s and United Biscuits have become the first brands to sign up and trial its unique brand-to-consumer cashback mobile couponing service. http://shopitize.com/

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Brands risk losing customers as result of poor mobile engagement / Foolproof

by Will Corry on April 4, 2012

A major new study by experience design agency Foolproof, reveals the extent to which the quality of mobile interactions are driving the overall brand perceptions of today’s consumer.  The in-depth quantitative and ethnographic research programme - ‘Going Mobile’ - also highlights how a poor mobile experience can often deter customers from any further engagement with a brand. [more…]