Publicis Worldwide has launched La Maison, a premium service platform that is a collaboration between Google, Condé Nast and Publicis Groupe digital networks and seeks to help luxury brands better target high-net-worth individuals.
La Maison, or, "Home," will provide insight, content and access to digital agencies, which Publicis says helps luxury brands "stay at the forefront of trends and experiences...as competition shifts to new markets and digital channels."
La Maison will be led by Charles Georges-Picot, CEO of Publicis 133. Raul Martinez, Design Director of Vogue USA, Co-Founder and Chief Creative Officer of AR, will be responsible for the creative content output. And a global luxury team within Google under the management of Ariane Rivier will contribute trends analysis and content distribution advice.