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New premium service platform / La Maison, or, “Home,” will provide insight, content and access to digital agencies

by on June 22, 2014

Publicis, Google and Conde Nast are teaming up to help luxury brands understand and reach high net worth individuals.

Publicis Worldwide has launched La Maison, a premium service platform that is a collaboration between Google, Condé Nast and Publicis Groupe digital networks and seeks to help luxury brands better target high-net-worth individuals.

La Maison, or, "Home," will provide insight, content and access to digital agencies, which Publicis says helps luxury brands "stay at the forefront of trends and experiences...as competition shifts to new markets and digital channels."

La Maison will be led by Charles Georges-Picot, CEO of Publicis 133. Raul Martinez, Design Director of Vogue USA, Co-Founder and Chief Creative Officer of AR, will be responsible for the creative content output. And a global luxury team within Google under the management of Ariane Rivier will contribute trends analysis and content distribution advice.

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“Taking an active role in the product journey” / Penny Hutton, Eclipse

by on November 8, 2013

When Microsoft recently purchased Nokia the Finnish handset manufacturer became yet another case study in the list of cautionary tales of the perils that come with struggling to keep pace with the evolution of consumers.

The company’s failure to really embrace the smartphone revolution was not just a testament to an inability to maintain a broader view of the industry but also a failure to keep pace with the progression of the consumer, which reduced the opportunity to really engage with them.

After all, if it had charted the user’s journey from purchase, use and then upgrade, it would have recognised the thirst for a device with multiple functions and features. [more…]

Survey: Tablets, Cloud Services and BYOD initiatives show strong adoption and opportunities for growth in 2013

by on November 14, 2012

Survey: Small-to-Midsize Business IT Budgets Slowly Rising, While New Hiring Stalls

Key report findings include:

  • Only 26% of SMBs plan to hire IT staff in the second half of 2012, a 4% decline from earlier this year, despite IT budgets rising
  • EMEA IT budgets are 7 per cent lower than the global average
  • Hiring plans across EMEA IT departments are also smaller than the global average with six per cent fewer SMBs planning to hire IT staff
  • EMEA is lagging behind the rest of the world for tablet adoption in the workplace. Support for tablets in EMEA workplaces is 12% lower than it is globally
  • There is a huge gulf in expected cloud adoption. Globally, 73 per cent of SMBs IT departments anticipate using cloud services during the first half of 2013, compared to only 12 per cent of EMEA SMBs - a difference of 62%.
  • EMEA plans to race ahead in the adoption of desktop virtualisation, with 6 per cent more SMBs planning to adopt desktop virtualisation in the first half of 2013

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Adobe finds search advertising spend continues to climb with untapped opportunity in mobile

by on July 25, 2012

The Adobe Q2 Digital Advertising Report was released on Wednesday, 25th July 2012.   The main findings to come out of the research  revolve around:

  • Search advertising continued to grow in the UK, US and across Europe, representing a key channel for digital marketers. Search spend in the UK grew 18 percent, Year over Year (YoY). Additionally, growth rates for search spend were strong in the US and Germany, representing an 13 percent and 12 percent increase, respectively, YoY.

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