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Andy Brown

8 of the finest, most influential, conversion rate optimisation experts in the business

8 of the finest, most influential, conversion rate optimisation experts in the business

by on March 27, 2017

1 Day of Actionable Learning Sessions To Improve Your CRO Skills and Online Marketing Strategies

6th July 2017, London

The date has been announced for Conversion Elite, the one-day event that will improve the CRO skills and online marketing strategies for people involved in conversion rate optimisation. www.conversion-elite.co.uk

Eight of the finest and most influential CRO practitioners in the business, the Conversion Elite, will gather together on 6th July to deliver a one-day, one-track event that has one clear objective – to improve people’s skills in CRO and increase the impact of their online marketing strategies. [more…]

MoreNiche affiliate network announces the launch of Di.et

MoreNiche affiliate network announces the launch of Di.et

by on March 17, 2017

The MoreNiche network (https://moreniche.com) announces the launch of Di.et, a new weight loss plan that will be the network’s first ebook affiliate programme.

Di.et is a scientifically rigorous, yet simple, plan which helps customers lose up to 15lb in 15 days. The plan includes a comprehensive meal guide suitable for vegans, vegetarians and meat lovers and a workout plan that can be followed from home. It also features an introduction to the programme, a supplement plan and a maintenance guide, and is supported by a 75-day money-back guarantee. [more…]

Mobile ad company YOC reacts to latest facebook announcement

Mobile ad company YOC reacts to latest facebook announcement

by on March 6, 2017

YOC to draw more attention to mobile video ads through subtitles

YOC (www.yoc.com) presents the new subtitle feature for its self-developed products YOC Inline Video Ad and YOC Understitial Video Ad.

The new feature has been launched in response to Facebook's recent announcement that it is autoplaying videos with sound by default. Users are not happy with this change from Facebook as it could lead them to inadvertently blast sound from their phones while in public. [more…]

YOC’s CEO confirms UK business is moving towards product based mobile advertising technology following exceptional growth in its programmatic business

YOC’s CEO confirms UK business is moving towards product based mobile advertising technology following exceptional growth in its programmatic business

by on December 13, 2016

Latest : YOC (yoc.com) has announced the annual results of its UK operations, confirming a sharp rise in its mobile programmatic business this year. Figures released on its branding and performance business against sales of programmatic services show a monthly revenue increase on both, with programmatic now outperforming other business services.

Over 50% of YOC's business now comes from programmatic advertising. [more…]

Spend on mobile advertising in Poland increases as YOC announces 20% revenue growth

Spend on mobile advertising in Poland increases as YOC announces 20% revenue growth

by on October 6, 2016

Mobile advertising company YOC (www.yoc.com) increases revenue to EUR 2.7 million in the third quarter of 2016, around 20 per cent revenue growth year-on-year.

In the first nine months of the current financial year, the company achieved around 20 per cent growth.

[more…]

YOC Continues Its Expansion In The UK With the appointment of Adam Gilsenan As Country Manager

YOC Continues Its Expansion In The UK With the appointment of Adam Gilsenan As Country Manager

by on September 1, 2016

Adam Gilsenan to lead UK operations with a new senior management team to accelerate YOC’s business plans

YOC (yoc.com) the mobile advertising company, today announced [more…]

YOC announces 20% revenue growth in the first half of the financial year with expected €3M in Q2

YOC announces 20% revenue growth in the first half of the financial year with expected €3M in Q2

by on July 26, 2016

YOC AG (Frankfurt, Prime Standard, ISIN DE0005932735) records 20% revenue growth in the first half of the current financial year resulting in expected revenue growth of 30% to €3M for the second quarter 2016.

YOC realised revenue growth year-on-year for the third quarter in a row. This results from the steady growth in the D-A-C-H region as well as the positive revenue trends in the company’s other European locations, in particular the Spanish subsidiary. [more…]

Articlesbase is bought by MoreNiche – with plans to revive declining visitors

Articlesbase is bought by MoreNiche – with plans to revive declining visitors

by on July 22, 2016

New owners to restore article syndication site which generated over 20 million visitors each month at its peak

Articlesbase,  the article syndication website which provides content from a global community of writers and syndicated videos, has been acquired by digital marketing company MoreNiche for an undisclosed sum.

[more…]

Europe’s first vertical video mobile ad premieres for the Desperados beer campaign

Europe’s first vertical video mobile ad premieres for the Desperados beer campaign

by on July 8, 2016

As part of the Brau Union brewery group’s “Desperados” campaign, a vertical video has for the first time been used in mobile advertising. Developed by YOC (yoc.com) , the understitial vertical video ad is a mobile advertising format enabling the full screen display of moving image content in portrait format.

The ad, which celebrated its premiere in April, has been included in the "Desperados #espassiert" marketing campaign created by Brau Union and Performics.

[more…]

PR Gold – Promoting Your Business In The Media

PR Gold – Promoting Your Business In The Media

by on June 23, 2016

Free Webinar 21st July In this webinar we show you how to connect with journalist and bloggers and how to get them to write about [more…]