Tourism Australia has partnered with boutique travel experts Mr & Mrs Smith in the UK to showcase the best experiences and properties in Australia. The Best of Australia collection, unveiled today, is part of the latest phase of Tourism Australia’s
Tourism Australia and Mr & Mrs Smith Present the ‘Best of Australia’ collection Read More »
Chambord, the French black raspberry liqueur, has announced its first ever TV advertising campaign with a sponsorship of E4’s newest US drama. The Brown-Forman owned brand will sponsor ‘Revenge’, an ABC Studios drama starring Emily VanCamp (“Brothers & Sisters”) and
Chambord, the French black raspberry liqueur – first ever TV advertising campaign Read More »
Harald Moe, author of Party Marketing claims that his new book is ‘the world’s easiest marketing tool’. Quite a boastful claim! However, his simple, common-sensical approach might justify such claim. Using the analogy of the party Moe offers a clear
Who says business ain’t groovy? – The easiest way to successful marketing Read More »
Tim at Adverblog writes .. In the world of supermarket advertising retail is king. Supermarket ads tend to show shiny, happy shoppers and fresh food and glistening aisles and a price… and little else. So the more surprising when an
Who else wants great results by creating ‘fresh’ editorialised branded content?
Lufthansa, one of the world’s largest airlines, has appointed award-winning integrated agency, Space (www.agencyspace.co.uk) as its below-the-line agency to drive awareness of the airline’s new daily direct flights from Manchester and Birmingham to Berlin from 3 June 2012. Space was
Greenpeace activists have scaled the headquarters of the world’s largest fast food company (1) and deployed a giant banner depicting a Sumatran tiger on the front pillars of the iconic KFC building. The banner read: ‘KFC Stop Trashing My Home’.
A serious PR problem : “KFC Stop Trashing My Home” Read More »
Hub Digital Networks is launching today as the UK’s only dedicated Digital Out of Home (DOOH) sales and consultancy business. It brings together the extensive knowledge and expertise of DOOH expert James Thornton, formerly Head of Agency Sales at Amscreen,
Hub Digital Networks launches as UK’s only DOOH sales house and consultancy Read More »
Datapoint has signed an exclusive sales and marketing agreement throughout Europe with US-based company Knowlagent, to enable contact centre managers to significantly reduce the 54 minutes a day that agents can spend idle.
Advertising campaigns for drink driving are always predictable, but this ad from Fiat with beer is a brilliant take on it.
Is this the best drink driving campaign poster ever? (video) Read More »
