Shaken & Stirred - Influential Brand Profiling and Positioning

“Probably the first supermarket ad to give me goosebumps” – ‘Magic’ music also in this video

Tim at Adverblog writes .. In the world of supermarket advertising retail is king. Supermarket ads tend to show shiny, happy shoppers and fresh food and glistening aisles and a price… and little else. So the more surprising when an ad like this gets made.

New Zealand agency ColensoBBDO shows the myriad of days, fates and stories that touch the supermarket ‘New World’ at some point.

Leave a Comment