B2B marketing revenue impact claims are not convincing most UK business leaders. New Propolis research finds that 76% believe marketers overstate their effect on revenue. The survey of 150 CEOs and senior leaders at UK B2B organisations points to a
B2B Marketing Revenue Impact: 76% of UK Leaders Say Claims Are Overstated Read More »
LiveCareer research shows marketing professionals face unique risks — often visible before the job even begins Marketing roles promise creativity, growth and influence. Yet for many professionals, the reality can look very different. New research from LiveCareer UK suggests that
Toxic Workplace Signs in Marketing Roles: What the Hiring Process Reveals Read More »
Customer experience has always been a moving target, but 2026 is shaping up to be a year of sharp contrasts. AI is now woven into every corner of marketing and product design. It writes emails, segments audiences, answers customer queries,
CX Predictions 2026: Why Human Insight Will Decide Which Brands Win Read More »
Introduction to Popunder Advertising Popunder ads are a form of online advertising that pops up in a new browser window behind the main one – think of it as a sneaky little cousin to those annoying popups that used to
The Best Popunder Ads: Strategies and Examples for Effective Campaigns Read More »
If you’ve ever seen one of those slow, cinematic Lincoln car commercials—the ones where a man quietly contemplates life while driving through empty streets at night—you’ve probably asked yourself: who is the guy in the Lincoln advert? That man is
Who Is The Guy In The Lincoln Commercial? The Mysterious Voice Behind the Wheel Read More »
We are used to seeing QR codes everywhere around us – from menus, billboards, and business cards to the walls of buildings and the sides of cars. Yet, most people never really even wonder how these QR codes are made
How to Choose the Best QR Code Generator for Your Business Marketing Strategy Read More »
Consumers want experiences they can actively control, not just catchy ads. Brands must take an agile, data-first, and privacy-first stance to stay ahead of the competition. To generate the kind of significant interactions that propel growth, this entails investing in
Why AI, data, and agility will shape the marketing landscape in 2025 Read More »
Black Friday, Cyber Monday, and the end of year holidays are all clustered into the busiest time of year, creating an annual problem for every manager that is responsible for delivering great service to customers. This peak season is especially
Black Friday is fast approaching – how prepared are you Read More »
The UK Supreme Court’s SkyKick Trademark decision is a game changer for brand protection. By ruling that some of Sky’s trademarks were obtained in bad faith because of their scope, the Court has blown apart the broad approach many companies
UK Supreme Court’s SkyKick Ruling Redefines Trademark Strategy Read More »
If TikTok is a new social media playing field for you, you’re probably overwhelmed with the decisions you have to make when setting up an account. Inquiries like, “What content will you create?” and “What audiences will you aim to
