The Advertising Standards Agency (ASA) has cleared Snickers over a social media PR stunt involving Katie Price and Rio Ferdinand. Kim Walker, a technology partner at leading law firm Thomas Eggar, comments:
A social media PR stunt involving Katie Price and Rio Ferdinand : Kim Walker comments Read More »
Twelve months ago, a broad cross-section of airport, airline and tourism organisations formed a coalition to campaign on Air Passenger Duty (APD).
O2 today revealed the latest evolution of its strategy with the launch of a multi-million pound advertising campaign. Continuing it’s highly successful and long standing focus on differentiating through customer experience www.o2.co.uk/changing*
Antena 3 becomes the first broadcaster in the world to embrace a new era of audience engagement with Intrasonics’ world leading audio watermarking technology
Intrasonics Powers New Interactive TV App for Leading Spanish broadcaster Read More »
“What kind of content can we create that people will want to collect and share with others?”
Interpublic Group of Companies, Inc. has announced it has acquired London-based FRUKT Communications, one of the world’s leading strategic and creative music and entertainment agencies.
“The acquisition of FRUKT further strengthens Octagon’s industry leadership” Read More »
10 Hot Web Startups Changing the Face of Retail In 2010, branded content was one the largest trends among retailers and brands. In 2011, branded content shifted to branded entertainment. Now, in 2012, we’ll look toward content cultivation and aggregation.
10 hot web startups changing the face of retail / Macala Wright Read More »
Why you should avoid Bingelela Lodge in Bergville, South Africa “Good example of bad service and an internet marketing expert using social media to savage the holiday company’s reputation on Google” … Well spotted by Gavan in Bath, UK
Is this why News International sells copies of The Times and The Sun while other titles struggle? I snapped this picture at a Tesco outlet in London‘s Fulham Road at 7.30am this morning (Thursday).
Is this why NI sells copies of The Times and The Sun while other titles struggle? Read More »
Steven Barnett, professor of communications at the University of Westminster, comments on James Murdoch’s decision to step down as executive chairman of News International
“It is possible that The Sun may be setting sooner than we think” Read More »
