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Viacom International Media Networks launches a new Commercial Innovation group to help advertisers create customised, content-led campaigns

Viacom International Media Networks (VIMN) is forming a new Commercial Innovation group to help advertisers create customised, content-led campaigns that reach beyond existing online advertising inventory to take better advantage of new digital and social media touch points being generated

Viacom International Media Networks launches a new Commercial Innovation group to help advertisers create customised, content-led campaigns Read More »

Mad Max: Fury Road : A Thunderdome flashback, multiple angry desert Nazis, more bald Charlize Theron – and Rosie Huntington-Whiteley as a slave maiden

Watch the Trailer Via Ben Child at theGuardian ..   We still don’t know what relation Tom Hardy’s Max is to Mel Gibson’s, but we do get a Thunderdome flashback, multiple angry desert Nazis, more bald Charlize Theron – and

Mad Max: Fury Road : A Thunderdome flashback, multiple angry desert Nazis, more bald Charlize Theron – and Rosie Huntington-Whiteley as a slave maiden Read More »

‘Social newsroom’ – A clever concept and name for this new Cake partnership with Socialyse

Socialyse Powered By Cake is based in Soho, London Havas Media Group UK (HMG UK) has announced new integrated social unit offering, which will see its brand experience agency @CakeGroup partner with its social media company, @Socialyse . The unit

‘Social newsroom’ – A clever concept and name for this new Cake partnership with Socialyse Read More »

Events : Targeting and engagement strategies for modern brand marketers

TOUCH and ENGAGE : Targeting and engagement strategies for modern brand marketers http://t.co/6e4UP2MYSY … pic.twitter.com/lMyHkwMxyL — Will Corry (@slievemore) March 4, 2015

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Company aims to predict 3rd Oscar winner in a row using web browsing data

Company aims to successfully predict third successive Oscar winner using web browsing data The company which has successfully predicted the Best Picture Oscar winner in both 2013 and 2014 – by analysing web surfing habits of people with similar demographics to

Company aims to predict 3rd Oscar winner in a row using web browsing data Read More »