BOOM! Traditional TV Advertising is being disrupted right in front of our eyes. Gone are the Mad Men days of TV advertising – martini lunches, no real measurement, and scant ROI models. SocialTV
Optomen Television called me to tell me about an exciting new food series for ITV1 called Food Glorious Food. They said … This is a search for Britain’s best loved recipe, and it’s a competition that anyone can enter, as an individual
Want to see your recipe on the shelves of M&S and win £20,000? Read More »
According to PwC’s latest Global Entertainment & Media Outlook 2012-2016, the UK entertainment and media (E&M) market will grow by 3.1% compounded annually (CAGR) from 2012 – 2016 to a value of £63 billion. In 2011, the UK had the
Chambord, the French black raspberry liqueur, has announced its first ever TV advertising campaign with a sponsorship of E4’s newest US drama. The Brown-Forman owned brand will sponsor ‘Revenge’, an ABC Studios drama starring Emily VanCamp (“Brothers & Sisters”) and
Chambord, the French black raspberry liqueur – first ever TV advertising campaign Read More »
Tim at Adverblog writes .. In the world of supermarket advertising retail is king. Supermarket ads tend to show shiny, happy shoppers and fresh food and glistening aisles and a price… and little else. So the more surprising when an
Adap.tv today introduced its new App Center for video advertising making the process of managing hundreds of brand advertising technologies as easy as managing one. Built on Adap.tv’s open platform, the App Center is a centralised place for buyers and
The Adap.tv App Center will do for video advertising what iTunes did for mobile Read More »
What happens when a great looking woman uses Samsung’s new Motion Control Smart TV with her blinds open? A tribe of horny men…including Old Spice guy Isiaah Mustafa (we think) come calling. And, of course, hilarity ensues.
Top 5 funny beer commercials. There are times when these compilations (a) are not so funny and (b) when you have already watched the commercial. Not this time! This round up is funny and the five commercials are new to
Relax. Take some time out and enjoy these top 5 funny beer commercials Read More »
Growing penetration of internet-enabled TVs in 2012 is set to fuel the next generation of direct response television – Smart DRTV – but issues over privacy and security will continue to stymie response, according to new research from response specialist
