Coca Cola hosted a ‘Lucky Strike’ style secret gig recently as part of their involvement with the Olympics. Watch the video
See how advertising is going niche rather than the traditional mass reach route (video) Read More »
As the 2012 Games draws closer and the world is set to talk about London and the UK, non-official sponsors still have plenty of opportunities to capitalise on the landmark event. Hotcow is a multi-award winning Experiential Marketing agency.
Is your brand trying to catch hold of the Olympic fever? / Hotcow Read More »
NFC Bootcamp™ to deliver Near Field Communication Bootcamp at Screenmedia expo 2012 in London It is estimated that 40 million mobile phones with embedded NFC capability are in the hands of consumers.
Thinkbox, the commercial TV marketing body, has unveiled its latest TV campaign, Harvey and Rabbit. Harvey the dog, a Thinkbox stalwart, will take centre stage in the campaign, which will be broadcast from May 1 on Channel 4, Sky Media,
Harvey the dog, a Thinkbox stalwart, will take centre stage in a new campaign Read More »
Here is some new information in regards to the newest AW12 campaign by Clarks Originals. It’s quite unusual and timely as it’s the celebration of Jamaican independence this year. In celebration of 40 years of the Originals Desert Trek and
How footwear made by a Quaker firm came to be the “baddest” shoes in Jamaica Read More »
To launch the high quality TV channel TNT in Belgium they placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text “Push to add drama” invited people to use
A dangling sign indicating that it should be pushed to “add drama” (Video) Read More »
EasyInsites, online research and custom panel specialists, today announced that ITV has renewed its custom panel contract with an expansion of the panel into all of daytime television. The “Viewback” panel will now source from and represent viewers of the
Watch this excellent summary of the mess Mr Murdoch has inherited and how he is handling it. We expect our comment box will be filled up with rants, opinions, comments etc. Get your voice heard!
Ogilvy & Mather Sydney has developed a new series of TVC’s for Purina Australia to launch its new treats brand, RUFFS
The 2012 Sports Illustrated Swimsuit Issue covergirl continues to ride out her new found fame with another ad campaign, this time for Skullcandy.
