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How Software Brands Can Benchmark Channel Performance for 2026 and Actually Make a Difference

The software market is getting louder and louder. More tools, more platforms, more content than you can shake a stick at, and more competition for the same decision-makers fighting over the same budget. By 2026, just “showing up” across digital […]

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CX Predictions 2026: Why Human Insight Will Decide Which Brands Win

Customer experience has always been a moving target, but 2026 is shaping up to be a year of sharp contrasts. AI is now woven into every corner of marketing and product design. It writes emails, segments audiences, answers customer queries,

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The Enterprise Trust Gap: Why Companies Fear Losing Control of AI

A new set of findings suggests that America’s biggest worry about artificial intelligence isn’t job loss or killer robots. It’s something far more practical: control. A joint study by Cybernews and nexos.ai, which tracked public concerns from January to October

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Black Friday: AI Is Quietly Taking Charge of How Britain Shops

Black Friday has always been a test of stamina. Shoppers once sifted through dozens of tabs, weighed up offers and hoped they hadn’t missed a better deal elsewhere. This year, that ritual is fading. A new habit is settling in

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42% of shoppers now trust AI summaries without clicking. Here’s why Black Friday marketers can’t ignore it

If you work in digital marketing, you’ve probably felt this shift coming. Search habits are changing, attention spans keep shrinking, and AI tools are quietly inserting themselves between brands and buyers. Now we have a clear sign of how fast

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Over Half of UK Marketers Publish AI-Generated Content Without Saying So, Study Finds

More than half of UK marketers admit to publishing AI-generated content without telling audiences it was created with artificial intelligence, according to new research that raises questions about transparency and trust in digital marketing. The AI Adoption in Marketing Study,

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The AI ‘Aftershock’ Hits Marketing: Why Marketers Are Feeling the Pain

In recent months, stories about AI replacing jobs have multiplied. But the shockwave is especially sharp across marketing teams. As agencies and in-house comms departments roll out tools that can ideate, write, personalise, schedule and optimise campaigns, many marketers are

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Mailchimp Review 2025: What Does Mailchimp Do, Pros and Cons Explained

Mailchimp is one of the best-known names in email marketing automation. What started as a simple newsletter tool has become a full marketing platform that helps businesses connect with audiences across multiple channels. Originally launched in 2001, Mailchimp began as

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Top AI Content Marketing Tools for UK Agencies to Boost Success

Introduction to AI Marketing Tools Role of AI Marketing Agency Benefits of AI Powered Marketing Content Marketing Strategy Search Engines and Optimization Landing Pages and Conversion AI Powered Analytics Content Production and Creation Marketing Agency and Partnership

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How Do Successful Companies Strategically Plan and Implement Content to Generate Leads and Drive Growth?

Introduction to Content Marketing Understanding Business Goals and Objectives Identifying Target Audience and Buyer Personas Conducting a Content Audit Developing a Content Calendar Creating a Content Strategy Creating High-Quality Content Effective content creation can generate high quality leads and qualified

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