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Marketing Software

How Software Brands Can Benchmark Channel Performance for 2026 and Actually Make a Difference

The software market is getting louder and louder. More tools, more platforms, more content than you can shake a stick at, and more competition for the same decision-makers fighting over the same budget. By 2026, just “showing up” across digital […]

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42% of shoppers now trust AI summaries without clicking. Here’s why Black Friday marketers can’t ignore it

If you work in digital marketing, you’ve probably felt this shift coming. Search habits are changing, attention spans keep shrinking, and AI tools are quietly inserting themselves between brands and buyers. Now we have a clear sign of how fast

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Mailchimp Review 2025: What Does Mailchimp Do, Pros and Cons Explained

Mailchimp is one of the best-known names in email marketing automation. What started as a simple newsletter tool has become a full marketing platform that helps businesses connect with audiences across multiple channels. Originally launched in 2001, Mailchimp began as

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Top AI Content Marketing Tools for UK Agencies to Boost Success

Introduction to AI Marketing Tools Role of AI Marketing Agency Benefits of AI Powered Marketing Content Marketing Strategy Search Engines and Optimization Landing Pages and Conversion AI Powered Analytics Content Production and Creation Marketing Agency and Partnership

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Looking for a MailerLite Alternative? Here Are 5 Better Options in 2025

MailerLite is simple, affordable and beginner-friendly — but it’s not always the right tool as your marketing needs grow. Whether you’ve outgrown its automation limits, want better design control or need more integrations, you’re not alone. Below are five solid

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Top Salesfire Alternatives for E-Commerce Personalization & CRO (2025 Guide)

Looking for a Salesfire alternative that fits your store’s needs and budget? Whether you’re focused on e-commerce personalization, pop-up campaigns, or conversion rate optimization (CRO), this guide compares the top-performing tools for 2025. Learn what each platform does best and

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