There has been a significant decline in the use of ‘Instant Win’, ‘Collector Packs’, ‘Free Mail Ins’ and ‘Self Liquidating Promotions’ promotional mechanics since 2005 while in contrast the use of coupon and cash back promotions has risen dramatically making
“Instant win promotions have declined” / Fotorama Promotions Research Read More »
Eloqua, provider of Revenue Performance Marketing (RPM) solutions, has announced a “technology integration” with Kapost in a move to help marketers create, publish and promote marketing-relevant content.
Microsoft Advertising has teamed up network provider Three for the launch of the new Samsung Galaxy SIII. Kicking off at 9am today and running until the same time tomorrow, the first cross-platform campaign in the UK to include Skype will
Preactor International has bucked the trend of the economic downturn to celebrate a record annual growth. The firm’s 2011 figures, released today, show an increase in net sales of 17 per cent compared to the previous year, which in itself
Preactor Group defies downturn with 17 per cent record growth Read More »
The EURO 2012 Final is approaching fast! The contest in DarkOrbit and Seafight for 2 pairs of tickets to the EURO 2012 Final in Kiev starts on May 30th. Here’s how it works in DarkOrbit: by acquiring one of
Win 2 pairs of VIP tickets to the Euro 2012 Final in Kiev in DarkOrbit and Seafight Read More »
Marketing and PR firms in Britain are generating record numbers of business ideas (e.g. for new products or services) but a low hit rate is stunting true innovation. This new finding comes from a Henley Business School research project1, commissioned
Tourism Australia has partnered with boutique travel experts Mr & Mrs Smith in the UK to showcase the best experiences and properties in Australia. The Best of Australia collection, unveiled today, is part of the latest phase of Tourism Australia’s
Tourism Australia and Mr & Mrs Smith Present the ‘Best of Australia’ collection Read More »
Mobile Marketing Live, a new 2-day conference, exhibition, training and networking event for the global mobile marketing business, is now open for bookings. The event is organised by Mobile Marketing magazine, which has been reporting on the mobile marketing industry
Sainsbury’s has won the Best ‘Single Project’ Award for its work with FareShare at the Business Charity Awards. The ‘1 Million Meal Appeal’ campaign was developed with INITIALS Marketing. Sainsbury’s has a long-standing partnership with FareShare, a food donation charity,
Sainsbury’s wins Business Charity Award for 1 Million Meal Appeal with INITIALS Read More »
Tracking the development of mobile as a marketing and retail channel, David Murphy says that brands have realised they must go beyond apps to develop a mobile strategy The versatility of mobile as a marketing tool is one of its
