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Enjoy once again the best read article in theMarketingblog – early January 2013

Marketing claims its rightful place at the boardroom table Emma Chalwin, Brand Marketing Director, Adobe So, it’s the start of a brand new year, and industry predictions for 2013 are spreading like wildfire – will it be the year that

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Traditional marketing more influential than digital advertising and social media / Steria

Research released today by Steria, the IT and business services provider, reveals that despite the apparent growth in digital advertising, physical advertising still exerts a greater influence when it comes to consumer purchasing decisions. The research, conducted by YouGov, revealed

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Football : Financially could Birmingham City F.C. go the way of Portsmouth?

Birmingham City supporters turn on club over £14m debt to owner Yeung • Accounts reveal unnamed director is being paid £687,611 • Carson Yeung is awaiting trial for money-laundering The Blues Trust says .. “It is questionable how the club can

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Movers & Groovers : Tribal DDB, has appointed Phil Dearson as Head of Strategy and User Experience

Tribal DDB, has bolstered its senior team with the appointment of Phil Dearson as Head of Strategy and User Experience. In Dearson’s new role he will join the Tribal Board, working closely with Managing Director, Tom Roberts, and Executive Creative

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Comment on the M&S Q3 trading results / John Oswald, Business Design Lead at Fjord

You may have seen the news this morning that Marks and Spencer announced its Q3 trading results. Key findings: Overall sales were down 1.8% Food business reports like-for-like sales from stores open more than a year up 0.3% Sales from

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Kiosked announces a partnership with Getty Images to monetise online images by turning them into virtual ‘storefronts’

Kiosked, the leading platform for visual and social commerce today announces that it will bring a new solution that enables publishers, for the first time, to automatically monetise all their online visual content, images and videos, by turning it into

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Amazon creates a further 100 new jobs at its new global Digital Media Development Centre

The centre, near The Barbican, opened in September to house hundreds of employees in design and development teams from Pushbutton and LOVEFiLM, which are both Amazon companies. Since then, 100 additional, new team members have been employed and a further

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Guest Post : Why quality content marketing will be King in 2013 – Julia Hutchison, Group FMG

The past 12 months has seen content marketing become a big hitter in the marketing discipline stakes and there are plenty of lessons marketers need to learn for the year ahead to make the most of the growing medium. 2012

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Video : New T-Mobile campaign that involves “semi-celebrity endorsers”

Carly Foulkes has been the public face of T-Mobile for a few years now, but the motorcycle-riding Carly is now getting a little competition in the form of Seattle uber geek and video blogger Chris Pirillo. Via Geek Wire

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