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IRX 2013 / How to appeal to the unconscious minds of your customers by creating media that exploits these hidden processes

IRX 2013 http://www.internetretailingexpo.com/ is the only opportunity in the UK to blend marketing with technology, logistics with customer facing design, mobile with instore experience – the full range of skills and capabilities to sell in the multichannel era. Join @jimbrooke

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The Marketing Society – their new blogger Will Corry talks content marketing

Will Corry: 14 content marketing tips you’ll read because they’re in a list. The Marketing Society  – Our new monthly blogger, Will Corry, Content Curator for TheMarketingblog,  shares top tips on content marketing. I know, I know…  Even though you’ve read page upon

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Gurbaksh Chahal .. Top-five trends in advertising for 2013

Throughout 2012 the advertising industry was forced to develop and evolve incredibly quickly, with new technology and platforms driving massive shifts. So what will 2013 hold and how will this play out across the year? Digital advertising entrepreneur and Founder

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Guess who is successfully mounting resistance against the rise of online shopping?

A YouGov report released today reveals that some sections of the British high street are successfully mounting resistance against the rise of online shopping, but that there are innovations that could further increase their appeal. Only 12% of respondents to

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“The birth of long-term marketing as a discipline” / John Drummond, Corporate Culture

The birth of long-term marketing This year’s Chartered Institute of Marketing conference revolved around the issue of “marketing creating the future”. That’s a far cry from The Apprentice’s apparent viewpoint that marketing’s sole goal is to make a quick buck.

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All about B2B sales generation for 2013 – important pointers

The #1 question asked a prospect is, Does your service include blank or can your solution help us with blank…Fit there need/pain to close! — B2B Sales Generation (@ConnectEffects) January 3, 2013 Question  :  Want your success story featured here?

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Where the content marketing focus will be in 2013 ….

Are you wondering if content marketing can help your business? If so, look no further. Patricia Redsicker writes   …  In this article, I examine a recent study involving 1,416 B2B marketers from North America from the Content Marketing Institute and

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Guest Post : The importance of reviews to SEO – Daniel Vassiliou

There are two things that a consumer is looking for, online, before they purchase a product, or utilise a service. Firstly they want to see a price comparison, where possible. Are they being charged the lowest price for a particular

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EasyInsites launches unlimited forums and quick polls

EasyInsites write .. We are pleased to announce the launch of unlimited forums and quick polls now available with EasyPanel. These features provide a very cost effective way to further engage panellists by enabling them to interact more fully with one

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