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Where the content marketing focus will be in 2013 ….

by on January 2, 2013 in Apps, Apps & Software, Email Marketing, FaceBook, Google, iPhone, Lead story, LinkedIn, Metrics, Mobile, Mobile Marketing, Mobile/Tablet, Nuggets, Pinterest, Retail, Small Business, Startups, Twitter, Websites

Are you wondering if content marketing can help your business? If so, look no further.

Patricia Redsicker writes   …  In this article, I examine a recent study involving 1,416 B2B marketers from North America from the Content Marketing Institute and MarketingProfs.

You’ll discover how B2B marketers were leveraging content marketing in 2012 and where their focus will be next year.

#1: Producing Enough Content Is Top Challenge

In years past, the biggest challenge for content marketers has been creating engaging content. But this trend changed in 2012 with 64% of marketers saying that producing enough content was their number-one challenge.

challenge content marketers

Producing enough content is now the top challenge for content marketers.


It is quite conceivable that this challenge will help to create more business and employment opportunities for content developers. In a related conversation, Nate Riggs, director of social business at the Karcher Group, put it this way:

“This is great news for displaced journalists and (content) producers looking to reinvent.”

Key Takeaway: If your plan is to produce more content next year, think of ways to recycle what you already have.

  • Spread existing content across different formats; for example, create an FAQ for quick tips or turn popular blog posts into a podcast, infographic or ebook.
  • Curate awesome customer letters, testimonials and positive feedback into a relevant, real-world information packet about “Why customers love our brand.”
  • Go back and see what was popular once-upon-a-time that is now buried in your online archives. Focus on evergreen content and republish as posts that speak to current problems in your industry.

More…….

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