Dark Knight Rises (44%), Prometheus (18%) and Avengers Assemble (16%) had the most film-related page views on youth-focused websites Film news (29%), reviews (26%) are most popular types of film content viewed online. Trailers and clips each account for just 10%
How film content is consumed and shared on youth websites Read More »
Screenmedia expo 2013 will take place at Earls Court 2 in London on May 22-23. Screenmedia expo in 2013 promises to be the most exciting yet as the digital out-of-home media sector increases its footprint and widens its scope. For
The sporting hero may face punishment. As the most decorated Olympian of all time, it was only a matter of time before Michael Phelps landed a major fashion endorsement. But in posing for the Louis Vuitton campaign images that surfaced
Blunders : Could Michael Phelps be stripped of his medals? Read More »
Via PR examples Entertainment retailer HMV will open it’s first ‘social media cafe’ in Cambridge with high hopes of bringing the ailing retailer into the new, social media savvy era. The move will allow shoppers to browse the internet while
PR : HMV will open it’s first ‘social media cafe’ in Cambridge Read More »
Via www.forbes.com Bruce H. Rogers and Russ Alan Prince are the co-authors of the just published book Profitable Brilliance: How Professional Service Firms become Thought Leaders now available on Amazon http://amzn.to/OETmMz The promise of social media marketing often goes unfulfilled. The
Via Newbusiness … At this year’s Social Media Week event in London, a panel of marketing and small business experts offered their thoughts on the role of email marketing versus social media marketing and whether businesses should favour one over the
“Which companies produce results and leads? Everybody and their mother says they have great leads but few companies are really generating them.” This is a question which we at theMarketingblog found in a LinkedIn group site. It is a core
“Help I need new leads for my business – Which companies produce results and leads?” Read More »
Barry Houlihan of Velti UK writes >>>Find out more about mobile at ad:tech London, where American Airlines will be discussing app innovation: Designing what your customers want and what they didn’t know they wanted. Attend for free by registering now. There
“A social revolution is underway. Companies must change the way they market to leverage the increased importance of search and social engagement. In Revenue Disruption, Phil Fernandez, the Marketo CEO opens the door for the next generation of global leaders as
John Whittaker of SPA Future Thinking writes .. As sponsorship becomes more and more prevalent and consumers become more and more savvy to its purposes – getting it right is increasingly important. Get it wrong and you can expect a torrent
Can the wrong sponsorship actually do more harm than good? / SPA Future Thinking Read More »
