TheMarketingblog

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Mobile

How to use online ads in a more strategic way to brand build / AskMen.com & nugg.ad

James Bond: 50 Years Of Movie Posters Leading online men’s media group, IGN Entertainment UK, has appointed  nugg.ad in a move that will enable it to deliver highly measurable brand-building online advertising campaigns to its UK clients. AskMen.com

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A vital question for UK marketers – Be honest, how happy are you with your social media efforts?

“How does it look for one of the biggest agencies in the world who also happen to have a digital/social media division, to have only 500 people following them on Twitter or a couple of hundred Facebook fans? Wouldn’t exactly

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Tweet your way to a ‘Mobile Marketing Live’ ticket worth £495 / theMarketingblog special

There’s some truly excellent stuff going on in the mobile marketing world right now, from cool rich media mobile ads to ageing rock stars using gamification tactics to engage with fans on their handsets. (If you’re wondering who that might

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Barclays signs global licensing agreement with Proxama

Announced today – earlier this year, Barclays signed a global license agreement for the implementation and customisation of Proxama’s NFC mobile wallet technology, CardGateway™.  The partnership places Proxama at the heart of Barclaycard’s ambitious mobile contactless payment plans. Proxama CardGateway™

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SecureTrading partner with MoPowered as merchants look to cash in on the mobile customer

SecureTrading, the UK’s leading independent payment processor, has partnered with MoPowered, experts in secure mobile payments and mobile web optimisation, to offer merchants a secure and convenient method for their customers to complete transactions via their smart phones.

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Social media gaffes ” I shop at Waitrose because it makes me feel important and I absolutely detest being surrounded by poor people”

Paul Fennemore writes  ..  Why do social media continue to damage big brands? The social media gaffes continue : Two new examples Waitrose and Shell In February, Mcdonalds made what I thought was a massive social media gaffe with its #McDStories

Social media gaffes ” I shop at Waitrose because it makes me feel important and I absolutely detest being surrounded by poor people” Read More »