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Shaken & Stirred - Influential Brand Profiling and Positioning

#AR

AR, VR & gamifications are a growing opportunity for brands to effectively engage customers

Two-fifths of Brits have used augmented (39%) or virtual (38%) reality to test or view a product they’re considering. This despite access and ownership to virtual reality (VR) headsets declining year-on-year from 12% in 2018 to 9% last year.

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New survey shows content campaigns are being measured using wrong KPIs

A new survey from the World Media Group (a strategic alliance of the world’s leading media brands) into content-led marketing shows that, although marketers are most likely to be using content-driven campaigns for brand engagement, they are not using engagement

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