Get in Touch

#AR

AR, VR & gamifications are a growing opportunity for brands to effectively engage customers

AR, VR & gamifications are a growing opportunity for brands to effectively engage customers

by on February 24, 2020

Two-fifths of Brits have used augmented (39%) or virtual (38%) reality to test or view a product they’re considering.

This despite access and ownership to virtual reality (VR) headsets declining year-on-year from 12% in 2018 to 9% last year.

[more…]

New survey shows content campaigns are being measured using wrong KPIs

New survey shows content campaigns are being measured using wrong KPIs

by on January 9, 2019

A new survey from the World Media Group (a strategic alliance of the world’s leading media brands) into content-led marketing shows that, although marketers are [more…]

“Three big stories jumped out this year about CES” … Robert Scoble, Rackspace

by on January 15, 2016

CES wrapped up last week and I can say it was the best one I’ve seen in a decade. Three big stories jumped out this year: 1. VR. 2. Self driving cars. 3. AR.

[more…]