Two-fifths of Brits have used augmented (39%) or virtual (38%) reality to test or view a product they’re considering. This despite access and ownership to virtual reality (VR) headsets declining year-on-year from 12% in 2018 to 9% last year.
A new survey from the World Media Group (a strategic alliance of the world’s leading media brands) into content-led marketing shows that, although marketers are most likely to be using content-driven campaigns for brand engagement, they are not using engagement
New survey shows content campaigns are being measured using wrong KPIs Read More »
CES wrapped up last week and I can say it was the best one I’ve seen in a decade. Three big stories jumped out this year: 1. VR. 2. Self driving cars. 3. AR.
“Three big stories jumped out this year about CES” … Robert Scoble, Rackspace Read More »
